We will move ahead only by constantly asking ourselves how what we are doing today can be done better tomorrow.” IKEA embarked on its now storied journey steered by those stirring words of its founder, Ingvar Kamprad. Those words reflect the company’s resolve to create a better everyday life for people by addressing global challenges through four key initiatives: improving housing access, enhancing lives, promoting environmental responsibility, and ensuring sustainability for future generations. In its five years in India, IKEA has strengthened its bond with Indian households with its products and prioritised sustainability across its entire value chain, from sourcing to retail operations.
Better Homes
This story is from the May 21, 2024 edition of Outlook.
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This story is from the May 21, 2024 edition of Outlook.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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