SURVEY SAYS...
Newsweek US|November 01, 2024
Exclusive polling for Newsweek on key issues highlights where presidential candidates DONALD TRUMP and KAMALA HARRIS need to win votes to succeed to the White House
ALISS HIGHAM
SURVEY SAYS...

A BORTION HAS OVERtaken immigration to become the second most important issue, behind the economy, for voters heading into the 2024 election between Kamala Harris and Donald Trump, Newsweek polling suggests.

The race to the White House is neck and neck and may ultimately come down to just a few thousand votes in key battleground states like Georgia, Michigan, Pennsylvania and Arizona. So, to understand voters' greatest concerns, over the past 16 months polls conducted exclusively by Redfield & Wilton Strategies on behalf of Newsweek asked participants: "Which issues are most likely to determine how you vote in the November 2024 Presidential Election? You may select up to three." The issues that repeatedly came out on top were the economy, abortion and immigration, making candidates' signaling on these concerns crucial to success come election day.

"In such a highly contested political context, neither candidate can afford to yield ground on any issue whether the economy, reproductive rights, immigration, democracy or the rule of law," Cary Coglianese, a political science professor at the University of Pennsylvania, told Newsweek.

The top-ranking issue in every survey we conducted was the economy. Beyond that, abortion was the issue that saw the biggest jump, rising 17 percentage points from the first poll in July 2023 (21 percent) to the latest in October 2024 (38 percent). In four of the past five months, it was selected more than immigration. As fighting continues in Gaza and Ukraine, foreign policy and defense has held steady around 14 percent. Altogether, 19 polls were conducted, cumulatively asking 34,800 eligible voters about the key issues of the 2024 election.

Here are five areas of concern that could affect who ends up in the Oval Office.

This story is from the November 01, 2024 edition of Newsweek US.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the November 01, 2024 edition of Newsweek US.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM NEWSWEEK USView All
Margo Martindale
Newsweek US

Margo Martindale

Jamie Lee [Curtis, producer] called me and she says, \"Jamie Lee Curtis here. I have a project for you. And you're gonna do it.\"

time-read
1 min  |
December 20, 2024
Malala Yousafzai
Newsweek US

Malala Yousafzai

\"AFGHANISTAN IS THE ONLY COUNTRY IN THE world where girls are banned from access to education and women are limited from work.\"

time-read
1 min  |
December 20, 2024
In the Eyes of the Law
Newsweek US

In the Eyes of the Law

Jude Law is unrecognizable as an FBI agent on the trail of aneo-Naziterrorist group in real-crime drama The Order

time-read
4 mins  |
December 20, 2024
Gonzo Intelligence
Newsweek US

Gonzo Intelligence

Instead of keeping a low profile, Moscow's spies are embracing the limelight and even being welcomed home by Vladimir Putin after their cover is blown

time-read
7 mins  |
December 20, 2024
House of Cards
Newsweek US

House of Cards

Donald Trump faces negotiations between Saudi Arabia and the U.S. in his second term—could his legacy of normalizing ties between Israel and Arab nations be a help or hindrance?

time-read
10+ mins  |
December 20, 2024
AMERICA'S Most Responsible Companies 2025
Newsweek US

AMERICA'S Most Responsible Companies 2025

IN THE FACE OF ISSUES LIKE CLIMATE CHANGE and wage inequality, consumers care about the impact of the businesses they interact with and companies are responding.

time-read
2 mins  |
December 20, 2024
RULES OF ENGAGEMENT
Newsweek US

RULES OF ENGAGEMENT

THE WORKPLACE IS BECOMING A BATTLEGROUND OVER POLARIZED OPINIONS. BUSINESS LEADERS NEED TO GET BETTER AT MANAGING DISPUTES

time-read
10+ mins  |
December 20, 2024
John David Washington
Newsweek US

John David Washington

FOR JOHN DAVID WASHINGTON, BRINGING NETFLIX'S THE PIANO LESSON (November 22) from stage to screen was a family affair.

time-read
1 min  |
December 06-13, 2024
A Walk in the Parks
Newsweek US

A Walk in the Parks

Jim O'Heir shares his memories of the hit NBC mockumentary and its cast's hopes of a reunion

time-read
4 mins  |
December 06-13, 2024
Philomena Cunk
Newsweek US

Philomena Cunk

PHILOMENA CUNK IS JUST AS SURPRISED AS anyone else at her own popularity.

time-read
1 min  |
December 06-13, 2024