WELCOME TO THE MULTIVERSE
India Today|May 08, 2023
INDIAN PRODUCTION HOUSES ARE GOING THE MARVEL AND DISNEY WAY AND CREATING PARALLEL UNIVERSES POPULATED BY DIVERSE CHARACTERS AND THEMES. INDIAN AUDIENCES CANNOT HAVE ENOUGH
SUHANI SINGH
WELCOME TO THE MULTIVERSE

WOULD BE HARD TO TOP A MORE RAPTUROUS moment in Indian cinema than when Shah Rukh Khan’s Pathaan meets Salman Khan’s Tiger in Pathaan (2023) for some good-natured banter. Salman’s delightful cameo brought some lighthearted humour into some pretty serious proceedings, but it was not exactly an unexpected appearance in the light of producers Yash Raj Films’ announcement of building a whole Spy Universe. Setting it up was also a sound business move for the studio, given that its biggest hits in the past decade have all been spy-led action spectacles, be it Ek Tha Tiger in 2012, Tiger Zinda Hai in 2017, War in 2019 and Pathaan now.

“With Pathaan, War and Tiger, we now have three of the biggest IPs [intellectual properties] in Indian cinema in the same cinematic spy universe!” Akshaye Widhani, the CEO of YRF Studios, said after Pathaan’s success. “The YRF Spy Universe is expanding at an unimaginable rate and all its productions are now the biggest event films for audiences to enjoy in theatres. It’s an incredible track record for YRF, which also shows audiences are invested in seeing how we are shaping and scaling this up.” Betting big on this universe, YRF is reportedly developing a sequel to War with RRR’s (2022) Jr NTR joining Hrithik Roshan and planning to bring Pathaan and Tiger together to produce what is expected to be the most expensive Hindi film. But before that, Pathaan may return Tiger’s favour with what will likely be a whistle-worthy appearance in the Diwali release, Tiger 3.

This story is from the May 08, 2023 edition of India Today.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

This story is from the May 08, 2023 edition of India Today.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

MORE STORIES FROM INDIA TODAYView All
ARTS AND THE MAN
India Today

ARTS AND THE MAN

In his centenary year, F.N. Souza: The Archetypal Artist tries to make sense of the recurring themes in the artist’s work

time-read
2 mins  |
May 27, 2024
The Reluctant Art Critic
India Today

The Reluctant Art Critic

Advertising executive, art critic and possible catalyst of the modern Indian art movement, Rudolf von Leyden was an intriguing figure in pre-Independence Bombay

time-read
2 mins  |
May 27, 2024
PORTRAIT OF AN ARTIST & POET
India Today

PORTRAIT OF AN ARTIST & POET

ANINDYO ROY’S THE VICEROY’S ARTIST IS A FICTIONALISED ACCOUNT OF EDWARD LEAR’S TRAVELS IN INDIA

time-read
2 mins  |
May 27, 2024
Lady of the Light
India Today

Lady of the Light

This artist has transformed the humble bulb into a thing of beauty

time-read
1 min  |
May 27, 2024
S'more to Think Of
India Today

S'more to Think Of

Called Marshmallow, this penthouse in Gurgaon with soft curves and plush aesthetics stays true to its name

time-read
2 mins  |
May 27, 2024
A Marvelous Melange
India Today

A Marvelous Melange

From stylish living quarters to multipurpose adaptive space, this home in Mumbai turns every nook into a showstopper

time-read
3 mins  |
May 27, 2024
TECH MEETS TEXTURE
India Today

TECH MEETS TEXTURE

Smart fabrics and intelligent textiles are changing the way we view home furnishings

time-read
1 min  |
May 27, 2024
Refresh and Revive
India Today

Refresh and Revive

That old table, those cabinets or even the console can be given a new lease of life, one that is tailor-made to the latest trends

time-read
2 mins  |
May 27, 2024
Standout Spaces
India Today

Standout Spaces

Want dramatic interiors but don’t know how? This home in Mumbai becomes a lesson in learning the nuances of adding magic inside.

time-read
1 min  |
May 27, 2024
Vernacular Wise
India Today

Vernacular Wise

Forget international brands and design, the beauty and simplicity of local materials and ancient techniques is gaining momentum

time-read
1 min  |
May 27, 2024