Just over an hour’s drive from capital Raipur, a few kilometres before Tilda-Neora railway station, you enter Tulsi village, home to about 4,000 people, in central Chhattisgarh. Walking through its narrow lanes and open spaces, don’t be surprised if you come across a group of locals shooting a dance performance or a comedy sketch or even a DIY video. And not with just a smartphone or a digital camera, there is a whole paraphernalia: microphones, reflectors, multiple cameras, et al.
With 1,000-odd villagers—at least one from each household, claim locals— engaged in creating video content, Tulsi today has 40 active YouTube channels with 1,000+ videos. Among them, Being Chhattisgarhiya, the first Chhattisgarhi comedy YouTube channel, has a library of 250+ videos and boasts of 120,000+ subscribers. Says co-founder Jai Verma, “Humour is at the core of our channel, but the messaging is towards preserving Chhattisgarhi festivals and culture.”
This story is from the January 29, 2024 edition of India Today.
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This story is from the January 29, 2024 edition of India Today.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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