What a Shocker!
The PEAK Singapore|April 2023
Examining the nuts and volts of BMW's iX converts an electric-car sceptic.
LOW KA WEI
What a Shocker!

Walk by it, and it unlocks. Chat with it, and it parses your natural speech into commands. Oh, and one last thing: its processors are 20 times more powerful than its predecessor’s.

If I have misled you to believe that I am about to review an iGadget, I apologise. But hear me out: by the looks of it, the smartphone and motoring worlds are converging. The product in question is Bavaria’s latest and greatest attempt at a sustainable and fully electric 4x4 — a temple of technology that promises to show what the future of driving will look like.

Does the BMW iX live up to its hype? From the sci-fi exterior to the lounge-like interior, it is obvious that the iX, here in xDrive40 Sport guise, is the grand result of BMW’s no-holds-barred approach to designing tomorrow’s car. It starts with the styling. Like Marmite, either you love it or you hate it which, BMW says, is intentional. Especially that massive grille, seemingly created to swallow stray cats and small children. (By the way, the snout is made of a special polymer that heals itself from stone chips and other minor damage.)

This story is from the April 2023 edition of The PEAK Singapore.

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This story is from the April 2023 edition of The PEAK Singapore.

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