These Shoes are Made for Walking
The PEAK Singapore|December 2023
The founder of Sunnystep transforms a life-changing health challenge into a thriving footwear enterprise.
LYN CHAN
These Shoes are Made for Walking

After a severe pilates accident at 28, Ting Mao, founder and CEO of Sunnystep, discovered the profound importance of walking, an often underestimated activity, transforming it into a central focus of her life. While the incident left her in excruciating pain, it also spurred her appreciation for the activity’s profound benefits to the body, mind, and soul. However, the lack of suitable walking shoes hindered her recovery, leading to a realisation that aesthetic appeal was often sacrificed for functionality.

During her challenging six-month recovery, Mao, conceived the idea of combining style with support in walking shoes. This concept was fueled by her commitment to advocating for self-care and highlighting the health benefits of walking, drawing from her personal experience.

CRAFTING COMFORT AND CUSTOMER RELATIONS

This story is from the December 2023 edition of The PEAK Singapore.

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This story is from the December 2023 edition of The PEAK Singapore.

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