The Lifestyle Calendar Lights Up Again

With the lifting of pandemic restrictions, fashion, jewellery and watch events are returning at a furious pace.

- LYNETTE KOH

Since pandemic restrictions eased in April, social-scene regulars and doctor couple Loh May-Han and Adrian Ng have been busy — and not simply because their professional workloads have increased. In recent months, the stylish pair have also been kept busy by the flurry of fashion, jewellery and other lifestyle events that have continuously taken place.

Via e-mail, the couple shared, “When we are in Singapore and when work permits, we try to make it to about one event a week.” Among the more memorable events they have attended since April are Louis Vuitton’s 200th anniversary celebrations, Gucci fashion presentations, including one at Universal Studios Singapore, jewellery presentations by the likes of Tiffany & Co. and Chopard, previews of fashion pop-ups by brands from Dior to Dolce & Gabbana, as well as skincare events by names such as La Mer.

Since the lifting of restrictions such as capacity limits, large-scale lifestyle events such as JeweLuxe and Boutique Fairs — which experimented with other formats during the last two years — have returned in their pre-pandemic forms. Others, such as The Front Row fashion festival, which began in 2020 as a digital initiative, have evolved into hybrid phygital events.

CALENDAR FIXTURES RETURN Considering the challenges organisers had to face at the height of the pandemic, it is heartening to see familiar lifestyle events back in the limelight again. Last month, watch and jewellery showcase JeweLuxe returned to the spacious Tent@Ngee Ann City. The event’s founder and CEO Angela Loh says, “The pandemic saw us having to tweak the concept of a jewellery festival to create an even more elevated experience by collaborating with various retail locations in 2020, and via a pop-up gallery at Scotts Square in 2021.”