Delayed marriage, falling birth rates, ageing population — the conditions are ripe for a surge in pet ownership. Humans are increasingly turning to animals for companionship and the trend has sparked ever more sophisticated petcare. Last year, American company Mars — a titan in sweet treats and pet products and services — established a pet diagnostic division that will study dogs and cats over the next 10 years. Data collected will help analyse pet diseases and their prevention.
On a smaller scale in Singapore, medical data scientist Emmanuel Harel last year launched Treats, a scientific testing service for pets. The company analyses animals’ gut bacteria to diagnose diseases and allergies and prescribe a remedial diet. According to Harel, the long-term objective is to build a health database for pets, which doesn’t currently exist.
“These days, there is no product for humans that doesn’t exist for pets,” says Eli Atias (photo, right), a veteran dog trainer turned pet service entrepreneur. “Pets have become part of the family and as guardians tend to pamper them, there is a demand for quality goods and services. There are those who send their pets to acupuncturists and go as far as buying insurance for them.”
This story is from the April 2023 edition of The PEAK Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the April 2023 edition of The PEAK Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
A Sophisticated Bachelor Pad
In this two-storey apartment belonging to a finance in professional, designer Jerry Tan of Joey Khu ID created distinct arez ork and play.
Fringe Modalities
Poet, frontwoman, and shamanic healer ArunDitha Emmanuel returns to Singapore with renewed vigour to push the state-enforced boundaries of art.
Taking On Decolonisation
The annual Per°Form Open Academy of Arts and Activations by T:> Works this year tackles the complex subject of decolonisation with a line-up of artists from the global south.
Japan at Half-speed
A walking tour through the Kunisaki Peninsula in Kyushu is an invitation to appreciate thé country’s beauty ata snail's pace.
Truffle Sabotage
In the heart of Chianti, dark tales of the truffle trade, bacchanalian feasts, and sun salutations await at Christina Ong's COMO Castello del Nero in Tuscany.
Is Barolo the Next Burgundy?
With Burgundy prices reaching starry heights, we find out why Barolo is the next frontier for oenophiles.
Hungry for Hansik
Hansik, or Korean food, is becoming more popular worldwide due to the proliferation of Korean pop culture. We explore two of the cuisine's stalwart elements.
Maxed Out
We explore the intricacies of high-performance tyre development inside Continental’s top-tier test facility in Germany and put its new MaxContact MC7 tyres to the test.
India Rising
From a culture whose glorious traditions have greatly influenced luxury jewellery today, young designers like Renu Oberoi are rewriting the narrative.
A Life Less Ordinary
Street culture pioneer-entrepreneur Feroze McLeod defies convention, even in his watch collection.
