A metronome ticks. Vines stretch out into the distance. The curtain rises as Lady Gaga, cultural tour de force, platinum blonde hair immaculately coiffed, sits alone in a darkened room and puts pen to paper, writing the first notes of a melody. The piano sounds, and a troupe of statuesque dancers spring to life in the time-worn cloisters of a French monastery. Dressed in a diaphanous blue-grey gown, Lady Gaga gestures and the ensemble follows, motioning in unison towards the heavens. The strings build and, as the music crests, three dancers ascend above the spire of the church.
So goes the short film that forms the crux of champagne house Dom Pérignon's second collaboration with the singer, this time with the Dom Pérignon Vintage 2013 at its heart. Shot by French music video director and singer-songwriter Woodkid in a palette of stark monochrome interspersed with sparse colour, and featuring visceral, balletic performances created by decorated Belgian choreographer Sidi Larbi Cherkaoui, it underlines the message at the core of the brand: that the act of creation is the result of passionate, unremitting work rather than a singular flash of inspiration.
The labour of creation, Gaga tells Tatler in the penthouse suite of the West Hollywood Edition in Los Angeles, means "that you need to work hard. Without being too crass, it's not just about taking a photo with your iPhone. You have to put in the work. This campaign was about those of us who have made it our life mission. That's all we do. I spent all day today making art, all day-it is a labour of love. And I think it's important to do that because it's a real privilege to make art."
This story is from the March 2023 edition of Tatler Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the March 2023 edition of Tatler Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
How To Live Like A Royal In The British Countryside
From Windsor to Bray, all it takes is a speedy jaunt away from the hustle and bustle of London to gain first-hand insights into the lives of the British royal family
Where Science Meets Skincare
Through years of research, Chanel has determined the relationship between skin health and well‑being based on neuroscience technologies—and it has the products to prove it
Powder, Peaks And Pro Tips
Embark on a winter wonderland getaway with this Tatler guide to all things ski, from the best destinations in Asia and Europe to looking chic on the slopes
HAUTE SPOTS
Nearly 15 years since her first visit to Niseko, Grace Chong-Tan’s love for this popular ski town in Hokkaido, Japan, continues to grow over the years. The founder and managing director of a dental practice shares her must-visit list
THE GOLDEN AGE
At the launch of the L'Or de Jean Martell collection in Cognac, France, Martell's cellar master Christophe Valtaud unveils the first limited-edition expression of the Réserve du Château series
KINGDOM REIGN
How UAE's largest property developer Aldar is transforming Abu Dhabi into a land of real estate gold for the investment-seeking jetsetter elite
LET'S GET (META) PHYSICAL
Contrary to popular belief, the traditional practices of feng shui and ba zi are not only alive and well, but thriving among the younger set. Today's masters of Chinese metaphysics share how they are modernising the craft
COMING OF AGE
Meet the ladies at the front and centre of last year’s Le Bal des Débutantes
The Path to Parity
Four prominent Singapore female leaders shed light on the under-representation of Asian women in global leadership through the lens of their own struggles and triumphs
Set in Stone
Tatler chats with Victoria Reynolds, the chief gemologist and vice president of Tiffany & Co, about the intricacies of design, her favourite jewellery and what it means to be a female leader in a male-dominated industry