For Hans Wilsdorf, the founder of Rolex, there was no doubt that his brand’s superior watchmaking would benefit the wearer by guaranteeing the performance and reliability of every watch for as long as possible.
“It has long been my belief that the watch of the future is the ‘perpetual’ watch,” the visionary Wilsdorf once said—on top of his accurate prediction that the wristwatch would be in more demand than the pocket watch. But what actually makes the Rolex coveted?
Every Rolex watch is designed, produced and tested with constant attention to the tiniest of details. The ‘superlative’ approach uses eight fundamental qualities to ensure every Rolex is worthy of bearing its name.
This story is from the July 2023 edition of Tatler Malaysia.
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This story is from the July 2023 edition of Tatler Malaysia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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