The Emperor’s New Groove
Tatler Hong Kong|September 2022
In May, Alex Yeung was appointed vice chairman of the Emperor Group. As the family business celebrates its 80th anniversary, Yeung and his father Albert tell Tatler about the legacy they are building
Tara Sobti
The Emperor’s New Groove

When Alex Yeung joined his family business in 2009, he knew exactly what he was getting himself into. After all, he practically grew up in the Emperor Group’s offices, and spent every chance he could learning the tricks of the trade from the man who knew the company best: his father and the chairman of the group, Albert Yeung. Alex’s recent appointment as vicechairman comes as Emperor Group is celebrating its 80th anniversary, giving the Yeung clan two reasons to celebrate.

Founded in 1942 by Albert’s father Yeung Shing, Emperor grew from a small watch shop in Kowloon to an integrated group with diversified business units, which include property, financial services, watches and jewellery, entertainment, culture, hospitality, digital media and home living.

The group fared well during the pandemic: despite challenging economic conditions, the team expanded the Emperor Cinemas business into The Lohas in Tseung Kwan O, Times Square in Causeway Bay and The Venetian in Macau. A new theatre brand, Emperor Cinemas Plus+, is also due to open in 2023.

Now Alex has taken up the reins as the company’s third-generation leader, he hopes to take the business to new heights while continuing his philanthropic efforts in youth development and protecting the business’s storied history and legacy.

This story is from the September 2022 edition of Tatler Hong Kong.

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This story is from the September 2022 edition of Tatler Hong Kong.

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