Let’s Get Digital, Digital
Tatler Hong Kong|August 2022
The fashion industry has jumped on the metaverse train, and it’s moving full steam ahead. But what exactly is digital fashion, and why should we care about it?
Jacqueline Tsang
Let’s Get Digital, Digital

On June 21, Tatler’s editor-in-chief Jacqueline Tsang spoke to fashion experts for the summer edition of House Stories at The Upper House’s Sky Lounge. The panel included Richard Hobbs and Nick Lau, founders of NFT fashion companies Brand New Vision (BNV) and Wear; Angus Tsui, the fashion designer behind his eponymous label; and Queenie Mak who has spent the last 20 years at the forefront of luxury communications working with brands such as Givenchy, Gucci and Louis Vuitton.

Lau, whose luxury Web3 platform Wear bridges physical and digital experiences, and collaborates with creators on metaverse-compatible digital assets, found his way into digital fashion out of necessity. “I got into it during my last year at Parsons [School of Design]. I studied traditional fashion design, but I hated sewing and couldn’t do garment construction, so digital fashion made a lot of sense for me. It was a new way of designing,” he said.

This story is from the August 2022 edition of Tatler Hong Kong.

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This story is from the August 2022 edition of Tatler Hong Kong.

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