Time and time again, Dato’ Seri Dr. Farah Khan has proven to be a juggernaut in the fashion space. Her name is synonymous to the empire that she founded and is currently spearheading, The Melium Group. For decades, the name Melium conjures up images of prim and polished designer pieces, such as the kaleidoscopic fabrics of Emilio Pucci, the gorgeous and prototypical outerwear of Max Mara, and the luxurious shoes of Roger Vivier. Melium is also home to Dato’ Farah Khan’s eponymous label, which she established in 2007.
To reach her level of success today, it is imperative for her to understand the importance of evolution. She understands that while her clients remain the same, the target groups are definitely an ever-shifting matter. It is evident from the fashion mogul’s constant search for new avenues in which she can serve up-and-coming tastemakers. In 2022, the revolutionary fashion entrepreneur flexes her creative muscles to introduce MIND/KIND, short for MIND OF A KIND, which is home to 16 brands from across the globe such as Seoul, Milan, and Los Angeles.
AS THE FASHION CROWD EVOLVES
This story is from the September 2022 edition of Prestige Malaysia.
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This story is from the September 2022 edition of Prestige Malaysia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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