INTO THE FUTURE
Prestige Malaysia|February 2023
Once again, high tech met with high expectations at this year's Consumer Electronics Show (CES) in Las Vegas. Those in attendance were suitably mesmerised by the wealth of cutting-edge gizmos and gadgets on display - from both startups and major industry players alike.
BRUCE SCOTT
INTO THE FUTURE

While many of us were still recovering from New Year's Eve activities, those actively involved in the tech industry were busy converging on Las Vegas for the annual Consumer Electronics Show (CES), which this year ran from January 5-8. As always, the event confirmed two things that have remained constant for well over 50 years... the public's unquenchable thirst for new gadgets, and the industry's relentless desire to bring the latest must-have devices to market.

Billed as "the Super Bowl for global consumer technology", the 2023 edition of CES drew more than 3,200 exhibitors from over 170 countries and regions, and shattered organisers' expectations with a recorded 115,000 attendees. Clearly the idea of being face-to-face once again appealed to many. And while top retailers and industry leaders took up the majority of the booths, the amount of startups and first-time exhibitors clocked in at approximately 1,000.

Whether big or small, virtually every exhibitor was proudly showcasing their latest innovations and life-changing technologies; all sprawled over 2.2 million square feet of exhibition space, with over 40 product categories for attendees to choose from including vehicle technology, artificial intelligence (AI), robotics, digital health, mobility tech, home entertainment and smart home tech, food tech, space tech, and NFTS.

One of this year's most memorable moments was when Hollywood megastar Arnold Schwarzenegger appeared on stage during BMW's keynote address. During his speech the actor and former governor of California joked that: "In most of my movies, the machines were the enemy. But today, we found ways to use technology as an ally." He was later joined on stage by Oliver Zipse, Chairman of the Board of Management of BMW, who unveiled the automaker's new i Vision Dee - a colour-changing car!

This story is from the February 2023 edition of Prestige Malaysia.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

This story is from the February 2023 edition of Prestige Malaysia.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

MORE STORIES FROM PRESTIGE MALAYSIAView All
THE ART OF THE GRAIN
Prestige Malaysia

THE ART OF THE GRAIN

Awarded the title of Master Blender for the fifth year in a row, Stephanie McLeod's meteoric success in the whisky industry has opened doors for women keen to study the art of the grain.

time-read
2 mins  |
April 2024
VIEW BEYOND THE RACES
Prestige Malaysia

VIEW BEYOND THE RACES

For Richard Mille, life in the fast lane is more than just performance-driven machines, it's a profound appreciation for excellence in various forms.

time-read
5 mins  |
April 2024
THE HEART OF THE MATTER
Prestige Malaysia

THE HEART OF THE MATTER

Discover the driving forces behind Bulgari's success with Regional Managing Director Jeffrey Hang, as he shares his perspectives on the brand's philosophy and direction.

time-read
4 mins  |
April 2024
CHRONO CHRONICLES
Prestige Malaysia

CHRONO CHRONICLES

In this month's watch world round-up, we take a closer look at some slender watchmaking, pop culture phenomena, and a new dial on an old favourite.

time-read
2 mins  |
April 2024
HOLDING OUT FOR A HERO
Prestige Malaysia

HOLDING OUT FOR A HERO

With Master Perfumer Aurelien Guichard in the driver's seat for the Burberry Hero Parfum and Adam Driver as the face, how can the scent be anything but memorable?

time-read
5 mins  |
April 2024
DANCING TO HER OWN TUNE
Prestige Malaysia

DANCING TO HER OWN TUNE

Ballerina Marion Barbeau perfectly distills the elegance of Roger Vivier's latest collection.

time-read
2 mins  |
April 2024
A MIGHTY ROAR
Prestige Malaysia

A MIGHTY ROAR

PRESTIGE gets up close and person with artist Jacky Tsai on his recent collaboration with Shanghai Tang, Auspicious Dragon, merging modern style with Chinese heritage, celebrating art and fashion.

time-read
2 mins  |
April 2024
SUMMER CODED
Prestige Malaysia

SUMMER CODED

Get inspired by these diverse array of trends, with these latest fashion picks for April and rejuvenate your wardrobe.

time-read
1 min  |
April 2024
THE BEAT GOES ON
Prestige Malaysia

THE BEAT GOES ON

Face of the Malaysian music scene in the '90s, Dato' Sheila Majid, shares her memories as Queen of Jazz-as her daughter, Kayda Aziz, steps out of the shadow into her own limelight.

time-read
10+ mins  |
April 2024
BLOOMING BEAUTIFUL
Prestige Malaysia

BLOOMING BEAUTIFUL

An extremely rare flower lies at the heart of Clarins' most luxurious and restorative face cream to date, promising a complexion that's softer, firmer, and more luminous.

time-read
1 min  |
April 2024