Manuel Reman misses his cat. The French president of champagne house Krug has been on an intensive five-week tour across Asia, engaging with the local teams, brand ambassadors, partners and VIPs. Reman's decision to cover as much ground as possible in this part of the world aligns with his company's sustainability goals. "We're doing whatever we can to reduce our impact on the environment, from production to travel," he says.
Krug, established in 1843, is the only champagne house to produce only prestige cuvée every year, regardless of annual variations in climate. This enduring pursuit of excellence involves meticulous attention vineyard's character, honouring the distinctiveness of each plot and its wine, while also curating an extensive reserve wine collection spanning numerous years.
Krug has made sustainable viticulture a priority since the very beginning as it understands that it is only through the protection of nature and a commitment to sustainability that can it continue crafting the most generous expressions of the champagne. In 2004, Krug received ISO certifications in environmental practices, energy management and food safety management. Its viticulture is also certified sustainable.
More changes are on the horizon. Next year, Krug will have in Ambonnay a new, state -of-the-art facility that consolidates the entire champagne production process, from pressing to bottling. Reman tells us more about this new chapter for the maison.
You took over the reins last April. How are you driving the brand forward?
This story is from the December 2023 edition of Prestige Malaysia.
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This story is from the December 2023 edition of Prestige Malaysia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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