Eleonora Srugo
New York magazine|January 13-26, 2025
The broker became tabloid fodder for a suspected relationship with the mayor. Now, she's the star of yet another real-estate reality show.
BY BRIDGET READ
Eleonora Srugo

Noho is rainy and gray, but Eleonora Srugo’s tan is a deep ocher. We’re standing in the entrance to 40 Bleecker, a brick-and-glass luxury building, waiting to visit one of her clients in his multimillion-dollar condo. At 38, she is a top agent at Douglas Elliman and the star of Netflix’s most recent “occudrama” real-estate show, Selling the City, a soapy chronicle of her all-female team’s deal-making and infighting. Srugo, a tiny five-foot-three with giant brown eyes and perfectly arched brows, starts pitching me from the moment we enter the minimalist white lobby (the work, apparently, of Kanye West’s interior designer). “It’s very rare to find a ground-up condo with a doorman in Noho,” she says. “People really want to be in this building.”

On the fifth floor, we’re greeted by the apartment’s owner, Ryan, a trim mid-30s guy in all-black athleisure who bought the place for $4.5 million in 2022. Srugo thinks she can get him at least $6 million for it but is here to inspect. Once inside, she ducks into the hallway bathroom to strip off the plastic hairnet she’s wearing to protect her blonde updo and change from her puffer and slippers into her signature broker-influencer uniform: a blazer over a white crop top and four-inch Valentino platform heels. Crop top on, she leads us into the open kitchen, where we gather around the waterfall island. Srugo begins noting features that will help the condo sell: the French-oak chevron floors, the gray detail on the marble backsplash, the building’s full-size pool and garden. She tells Ryan she might move a few things around but otherwise feels the place is in perfect condition. “There is just nothing else like this in the area,” she declares in her surprisingly low voice. “Nothing.”

This story is from the January 13-26, 2025 edition of New York magazine.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the January 13-26, 2025 edition of New York magazine.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM NEW YORK MAGAZINEView All
Confessions of a K-рор Star
New York magazine

Confessions of a K-рор Star

For ROSÉ, writing her debut solo album was a form of therapy.

time-read
10+ mins  |
The Cut - Spring 2025
"I Wish More Designers Had That - a Real and Specific Sense of How They Want a Woman to Dress in 2025"
New York magazine

"I Wish More Designers Had That - a Real and Specific Sense of How They Want a Woman to Dress in 2025"

TEN YEARS OF FASHION: A Conversation Between CATHY HORYN and LINDSAY PEOPLES

time-read
10+ mins  |
The Cut - Spring 2025
BIENVENIDO A BAD, BUNNY'S PUERTO RICO
New York magazine

BIENVENIDO A BAD, BUNNY'S PUERTO RICO

BENITO ANTONIO MARTINEZ OCASIO's new album is a history lesson and a homecoming.

time-read
10+ mins  |
The Cut - Spring 2025
THE JESSICA & ASHLEE SHOW
New York magazine

THE JESSICA & ASHLEE SHOW

One Simpson followed the rules, the OTHER BROKE THEM. Now, for the first entry in the Cut's \"Family Album\" series, JESSICA SIMPSON tells ASHLEE SIMPSON ROSS she's TAKING NOTES from her younger sister and refusing to let \"MEN IN SUITS\" boss her around.

time-read
10+ mins  |
The Cut - Spring 2025
GONE OFF THE GRID
New York magazine

GONE OFF THE GRID

In December, a fervent nationwide search for Hannah Kobayashi ended a 30-year-old named declared that she wasn't abruptly after police a missing person at all. The internet sleuths weren't satisfied.

time-read
10+ mins  |
The Cut - Spring 2025
BOW DOWN TO DOECHII
New York magazine

BOW DOWN TO DOECHII

Fresh off her Grammy win, the unapologetic Florida rapper is just getting started.

time-read
8 mins  |
The Cut - Spring 2025
This Is Getting Interesting
New York magazine

This Is Getting Interesting

The accessories are especially covetable this spring: futuristic sunglasses from Prada, lively little bags from Louis Vuitton, embellished socks from Fendi, and bejeweled headpieces from Valentino. Street-style darling Chloe King shared her tips for piling them on without going overboard.

time-read
1 min  |
The Cut - Spring 2025
Sisterhood, Interrupted
New York magazine

Sisterhood, Interrupted

Online, going \"no contact\" is often seen as liberating, empowering. If only I felt that way.

time-read
10 mins  |
The Cut - Spring 2025
Do These Dupes Make Me Look Rich? AT QUINCE, THE ANSWER IS ALWAYS “YES."
New York magazine

Do These Dupes Make Me Look Rich? AT QUINCE, THE ANSWER IS ALWAYS “YES."

How a one-stop shop for everything from cashmere sweaters to caviar seduced a generation of jaded shoppers.

time-read
10+ mins  |
The Cut - Spring 2025
Don't Try This at Home
New York magazine

Don't Try This at Home

Comedians Kate Berlant and Jacqueline Novak are searching for their health holy grails-while trying not to fall for the bogus MAHA stuff.

time-read
5 mins  |
The Cut - Spring 2025