New Heights With Lexus
Man's World|November 2023
Six days and four different SUVs; Lexus India takes on the elements of Ladakh and its interwoven, pashmina-laced history
 Sharan Sanil
New Heights With Lexus

For the uninitiated, driving in Ladakh comes with a long list of new prerequisites. Apart from acclimatising yourself to the altitude of India's highest plateau, there are the vast expanses of open border roads to keep track of, the lack of phone signals, and with the thinner air, harsher UV rays. 600-odd kilometres down on the odometer, I became well acquainted with the latter - sunburned hands turning over the LX500d's steering wheel. We were well over 12,000 feet above sea level, and crucially, two feet away from a sheer drop of at least 500 feet and yet, my usual test-drive anxiety was nowhere to be found. Our convoy would double the distance across the next few days crossing lakes, mountain passes, herds of sheep and horses and countless army bases; in ways that would profoundly change the way we saw the world around us, and perhaps within us as well.

THE PATH OF PASHMINA

Pashmina wool, often referred to as soft gold’, is a treasure deeply ingrained in every facet of Ladakhi culture. While it’s often worn daily by the local folk because of its innate softness and warmth, came to learn that pashmina is much more than mere luxury clothing.

Lexus quickly introduced us to the women behind Lena Ladakh Pashmina a successful women-led startup that was set up in 2016 and has since gone on to upskill several young women, keep the art of hand-woven pashmina alive and thriving while supplying their handiwork to ateliers around the world. The idea was to follow the thread of pashmina back to its very roots from holding phenomenally woven finished products in our hands to learning how to dye and knit the fabric ourselves, and finally getting up and personal with the 'Changthangi' - the charmingly small, fluffy goats that produce cashmere wool worthy of the pashmina moniker.

This story is from the November 2023 edition of Man's World.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

This story is from the November 2023 edition of Man's World.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

MORE STORIES FROM MAN'S WORLDView All
Is Wearing Make-Up Normal For A Man?
Man's World

Is Wearing Make-Up Normal For A Man?

The male beauty industry is expanding, however what do men in beauty need to do to destigmatise it?

time-read
5 mins  |
April 2024
Achieving Your Fitness Goals
Man's World

Achieving Your Fitness Goals

Rohit Kamble

time-read
8 mins  |
April 2024
VIJAY VARMA
Man's World

VIJAY VARMA

THE GOOD, THE BAD, AND THE RED HERRING

time-read
6 mins  |
April 2024
How Football Is Finding Its Voice
Man's World

How Football Is Finding Its Voice

As the Indian Super League celebrates its tenth anniversary, we understand how the fandom in Indian football has become more vocal and organised, with some clubs also seeing the rise of Ultras groups

time-read
3 mins  |
April 2024
Through The Looking Glass
Man's World

Through The Looking Glass

Where does the AR tech in India stand today? We try to find out after spending a few weeks with the Rokid AR Joy

time-read
3 mins  |
April 2024
Zaeden Your New 5-am friend
Man's World

Zaeden Your New 5-am friend

The singer-songwriter who is a popular name in the independent music scene, has recently dropped his highly-anticipated EP 5 am. The dance pop delves into the poignant theme of long-distance relationships, is a charming piece that is already climbing the charts

time-read
4 mins  |
April 2024
THE MACALLAN M 2023 LAUNCHES IN INDIA, REDEFINING LUXURY IN SPIRITS
Man's World

THE MACALLAN M 2023 LAUNCHES IN INDIA, REDEFINING LUXURY IN SPIRITS

With limited 10 handpicked bottles gracing the shores of India, The Macallan M 2023 stands as the pinnacle of exclusivity

time-read
1 min  |
April 2024
American artist Grant Garmezy's magic of glassblowing
Man's World

American artist Grant Garmezy's magic of glassblowing

From fire to form, he takes us through one of the most exciting, adrenaline-pumping crafts out there

time-read
7 mins  |
April 2024
Haute Couture On Four-Wheels
Man's World

Haute Couture On Four-Wheels

It takes a village to build the world's (allegedly) most expensive.

time-read
7 mins  |
April 2024
Riding India's Electric Two-Wheeler Wave
Man's World

Riding India's Electric Two-Wheeler Wave

India's electric two-wheeler market is booming with over 640,000 units sold by December 2023, despite consumer apprehensions and the call for better infrastructure

time-read
6 mins  |
April 2024