Anuradha Balivada, a visionary entrepreneur, has been shaping the future of Indian single-malts through her journey with the Cheers Group. Alongside her husband, Dr. Mohan Krishna, the world's first liquor marketing Doctorate, Anuradha has established herself as a force to be reckoned with in the alcobev scene. Today, their brand, Three Monkeys Indian Single Malt whisky, is not only synonymous with quality but also represents the spirit of empowerment.
Breaking Stereotypes:
Reflecting on the past, Anuradha acknowledges the struggles women faced when it came to alcohol consumption and career opportunities. She references an iconic photograph from the Pre-Prohibition era, where ten women held a sign protesting against liquor. Fortunately, times have changed, and women now enjoy more freedom to pursue their careers, exercise financial independence, and choose their preferred drinks. Anuradha believes that the acceptance and celebration of women's independence have reshaped the alcobev landscape, with bars and pubs actively embracing their female clientele through events like "Ladies Night" and other inclusive marketing strategies.
Redefining Marketing Strategies:
This story is from the June 2023 edition of Incredible Goa.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the June 2023 edition of Incredible Goa.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
THE BEST WAY TO TRAIN TO IMPROVE MUSCULAR ENDURANCE
Muscular endurance refers to how long muscles can sustain exercise. Improving muscular endurance can help enhance overall health and fitness.
INTRODUCTION TO ESG REPORTING IN INDIA - PART II
Environmental, Social, and Governance (ESG) reporting has gained significant importance in the Indian context, with the introduction of the Business Responsibility and Sustainability Reporting (BRSR) framework.
TATA POWER SETS NEW MILESTONE: 10 CRORE GREEN KMS POWERED BY EV CHARGING NETWORK
In a remarkable achievement, Tata Power, a leading player in India's power sector and a provider of electric vehicle charging solutions, has crossed a significant milestone by powering over 10 crore (100 million) green kilometers through its comprehensive EV charging network.
GOA'S SUSTAINABLE TOURISM INITIATIVES TAKE CENTER STAGE AT ATM DUBAI 2024
As the global travel industry gears up for the prestigious Arabian Travel Market (ATM) Dubai 2024, Goa, India emerges as a key player poised to make a significant impact.
MANIPAL HOSPITALS EXPANDS EASTERN INDIA PRESENCE WITH MEDICA SYNERGIE ACQUISITION
Manipal Hospitals, a prominent player in India's healthcare landscape, has solidified its presence in Eastern India with a strategic move.
BEST SMALL BUSINESS IDEAS
TO THRIVE IN GOA'S VIBRANT ECONOMY
IHG HOTELS AND RESORTS APPOINTS GAURAV APTE AS AREA GENERAL MANAGER
IHG Hotels & Resorts is delighted to announce the appointment of Gaurav Apte as its esteemed Area General Manager, marking a significant addition to their distinguished leadership team.
SURAJIT CHATTERJEE ASSUMES LEADERSHIP AS GENERAL MANAGER AT NOVOTEL GOA PANJIM
Novotel Goa Panjim proudly unveils its latest milestone with the appointment of Surajit Chatterjee as General Manager, marking a significant stride towards unparalleled hospitality in the vibrant heart of Goa's capital, Panjim.
IHCL ELEVATES RANJIT PHILLIPOSE TO SENIOR VICE PRESIDENT-OPERATIONS, GOA
Renowned for his exceptional leadership in the hospitality realm, Mr. Ranjit Phillipose assumes the role of Senior Vice President of Operations, Goa, within The Indian Hotels Company (IHCL), the leading hospitality operator in Goa's vibrant tourism sector.
MANIPAL HOSPITALS EXPANDS EASTERN INDIA PRESENCE WITH MEDICA SYNERGIE ACQUISITION
Manipal Hospitals, a prominent player in India's healthcare landscape, has solidified its presence in Eastern India with a strategic move.