Many of us have a signature scent. It’s that one fragrance we reach for that encapsulates our personality. While it used to take years of trial and error to pick a signature scent – sometimes even having a scent we didn’t necessarily like at first grow on us – the way we are choosing one has changed dramatically. And it’s all thanks to the influence of social media.
The existence of #Perfumetok has reimagined and remarketed the idea of a signature scent for a new generation of perfume connoisseurs. The flooding of perfume content on social media sites has encouraged more experimentation among consumers, and introduced a suite of fragrances to people who might not have access to them.
And with over 400,000 posts with the #Perfumetok hashtag, social media platforms like Tiktok have become a lucrative way for brands to market their products to a large audience.
This story is from the August 2024 edition of Her World Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the August 2024 edition of Her World Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Is Social Media Really Necessary For Career Success?
Social media platforms are powerful job-hunting and networking tools, but if you don't use them for professional reasons or aren't comfortable posting online, don't worry - there are other ways to improve your career prospects.
PAYING IT FORWARD
When she noticed that women in developing countries were not getting the funding they deserved, Laina Raveendran Greene started Angels of Impact.
DRESSING FOR SUCCESS
Today's workplace dress codes are more varied than ever, but as the lines blur, we're left wondering: Is dressing down impacting how we show up - and how confident we feel at work?
Power Puff
This '80s skirt trend is popping up on our social media feeds and on the streets.
FIRING UP SINGAPORE'S INDIE CINEMA SCENE
Nothing makes Karen Tan, co-founder of The Projector, more happy and fulfilled than making a difference to a film-goer's experience. For her, that spells \"f-u-n\" and brings people together. In the third instalment of the \"HER WORLD, HER SPARK\" series, presented in partnership with DBS, we speak to Karen about her journey.
WILLA BELLE
ONG is intentional about building the next blocks of her career
Back For Good
Get ready we are now in the halterneck era.
Stick Sunscreen
Using sunscreen is extremely important to protect our skin from the harmful effects of the sun’s UV rays.
Beyond The 9-To-6
According to Her World's annual What Women Want survey, a staggering seven in 10 women in Singapore are willing to take a pay cut for a job that offers better perks and benefits, with a flexible work schedule being a top priority. Are employers here ready to accept flexible arrangements as part of our lexicon?
Leading Singapore's Sustainable Innovations
In this second instalment of the "HER WORLD, HER SPARK" series, presented in partnership with DBS, we speak to Oh Chu Xian, founder of deep tech start-up Magorium. Determined to make the construction sector a more sustainable one, she's revolutionising it with a new technology that turns plastic waste into sustainable building materials.
