IN 1971, TAG Heuer's then CEO, Jack Heuer, great-grandson of the watchmaker's founder, made the drive from the company's Swiss headquarters to Maranello, the Italian town where Ferrari is based. Walking straight into Enzo Ferrari's office, he proposed a deal: In exchange for exposure on the cars and uniforms of Ferrari's Formula 1 team, TAG Heuer would offer them free state-of-the-art timing equipment. What's more, he would supply Ferrari drivers with an elegant variation on the Carrera, TAG Heuer's iconic stainless steel chronograph, which racers loved for timing their laps. Named for a notoriously treacherous rally race in Mexico, the Carrera was infused with its own automotive history. And this model, known as the 1158 CHN-CH for its champagne dials, N for its noir subdials was especially appealing to the luxe carmaker: It came in 18-karat gold.
This story is from the November 2023 edition of GQ US.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the November 2023 edition of GQ US.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
MEET THE WILDEST CHARCTER IN THE WORLD'S MOST INFLUENTIAL MUSIC SCENE
Right now, to be the most important new voice in Afrobeats means you might just be the most important new voice in global music, period. That title currently belongs to Asake, a Nigerian singer with bonkers style and a penchant for making speaker-melting hits.
MARNI'S FRANCESCO RISSO WILL NEVER GROWUP
The eccentric Italian designer is proving that the very serious business of fashion doesn't have to be very serious at all.
WELCOME TO LAUREN HALSEY'S NEIGHBORHOOD
The red-hot 36-year-old artist has achieved global success with a very local approach: applying imaginative, laserlike focus to a few square blocks of her hometown. In doing so, she renders and reflects what it's actually like to live and work in-and never, ever leave-South Central Los Angeles.
DARK KINGDOM
Trent Reznor and Atticus Ross-best friends and Nine Inch Nails bandmates-found unlikely creative fulfillment (and a couple of Oscars) by reassessing what they had to offer as musicians. Now they're thinking even bigger, and imagining an artistic empire of their own making.
INSIDE BANNY MCBRIDE'S LOWCOUNTRY COMEDY COMMUNE
After taking big screens and HBO by storm with his macho-lampooning humor, comedy hero Danny McBride uprooted his life in Hollywood to build his dream production studio in Charleston, South Carolina-away from the stifling industry, and alongside his closest friends and collaborators. That's where he's been unlocking a blistering new creative gear-and plotting his best work yet.
QUEEN of the YOUTH
Hunter Schafer has built a career by saying yes: to activism, to modeling, and then to acting, where Euphoria made her a star. Now, with a budding movie career and big plans in just about every field you can imagine, the Gen Z icon is figuring out exactly what sort of creative life she'd like to lead.
LEWIS HAMILTON IS CHANGING LANES
The seven-time F1 champ says he still has a world title in him-maybe this year, his final one at Mercedes; maybe next year when he joins Ferrari, a shocking move he tells us he manifested. But it's his passionate work outside of racing-in fashion, in film, in music-that's setting him up to keep making moves after the checkered flag drops on his racing career.
The New Gold Standard in Tasteful Watches
Piaget's Polo 79 once again marks the end of the steel sports watch's reign-and the start of something much more fun.
Captain Mbappé
We met him as a teenage prodigy. Now, with his PSG teammates Messi and Neymar gone, and a new job as French national team captain, Kylian Mbappé is reckoning with the responsibilities and privileges that come with being the man.
The full Ricky
Twenty-five years after becoming one of the most staggeringly famous men on the planet, a wiser, more assured Ricky Martin is taking another run at being a star. While also being himself, this time.
