A COUPLE OF YEARS AGO, the team at the Swiss luxury watchmaker H. Moser & Cie. was fiddling around with ideas to make its Streamliner watch "iconic." That's the word the company's CEO, Edouard Meylan, used on a recent call. The watch's dial already came in a bright emerald, but Meylan wanted something less showy and more classic for the next iteration of the $21,900 flagship design. The team at Moser played with champagne and gray but eventually arrived at the same place nearly every watch brand in 2023 has when it wants to make something more than just special but iconic: salmon.
Since prominent brands including Rolex and Jaeger-LeCoultre started deploying salmon dials almost a century ago, the shade has been used to turn baseline models into extremely special ones. Salmon won out by being just different enough: neither black nor white but a unique prize for the rarest editions. It's nearly golden without conjuring images of '80s excess-there's a reason makers initially paired salmon almost exclusively with rose gold cases, or that Patek Philippe calls its truest salmon shade "golden opaline."
This story is from the September 2023 edition of GQ US.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the September 2023 edition of GQ US.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
MEET THE WILDEST CHARCTER IN THE WORLD'S MOST INFLUENTIAL MUSIC SCENE
Right now, to be the most important new voice in Afrobeats means you might just be the most important new voice in global music, period. That title currently belongs to Asake, a Nigerian singer with bonkers style and a penchant for making speaker-melting hits.
MARNI'S FRANCESCO RISSO WILL NEVER GROWUP
The eccentric Italian designer is proving that the very serious business of fashion doesn't have to be very serious at all.
WELCOME TO LAUREN HALSEY'S NEIGHBORHOOD
The red-hot 36-year-old artist has achieved global success with a very local approach: applying imaginative, laserlike focus to a few square blocks of her hometown. In doing so, she renders and reflects what it's actually like to live and work in-and never, ever leave-South Central Los Angeles.
DARK KINGDOM
Trent Reznor and Atticus Ross-best friends and Nine Inch Nails bandmates-found unlikely creative fulfillment (and a couple of Oscars) by reassessing what they had to offer as musicians. Now they're thinking even bigger, and imagining an artistic empire of their own making.
INSIDE BANNY MCBRIDE'S LOWCOUNTRY COMEDY COMMUNE
After taking big screens and HBO by storm with his macho-lampooning humor, comedy hero Danny McBride uprooted his life in Hollywood to build his dream production studio in Charleston, South Carolina-away from the stifling industry, and alongside his closest friends and collaborators. That's where he's been unlocking a blistering new creative gear-and plotting his best work yet.
QUEEN of the YOUTH
Hunter Schafer has built a career by saying yes: to activism, to modeling, and then to acting, where Euphoria made her a star. Now, with a budding movie career and big plans in just about every field you can imagine, the Gen Z icon is figuring out exactly what sort of creative life she'd like to lead.
LEWIS HAMILTON IS CHANGING LANES
The seven-time F1 champ says he still has a world title in him-maybe this year, his final one at Mercedes; maybe next year when he joins Ferrari, a shocking move he tells us he manifested. But it's his passionate work outside of racing-in fashion, in film, in music-that's setting him up to keep making moves after the checkered flag drops on his racing career.
The New Gold Standard in Tasteful Watches
Piaget's Polo 79 once again marks the end of the steel sports watch's reign-and the start of something much more fun.
Captain Mbappé
We met him as a teenage prodigy. Now, with his PSG teammates Messi and Neymar gone, and a new job as French national team captain, Kylian Mbappé is reckoning with the responsibilities and privileges that come with being the man.
The full Ricky
Twenty-five years after becoming one of the most staggeringly famous men on the planet, a wiser, more assured Ricky Martin is taking another run at being a star. While also being himself, this time.
