"Don't mess with my algo, bro!" A friend said this to me recently, as I took charge of his phone playlist while we drove through the endlessly unfolding apocalypse that is a Bandra road.
It is one of the favourite sports of elder millennials to crib about the algorithms that slot us into categories such as "elder millennials". But this "algo" comment made me think. The DJ elves in my Spotify know me well. In fact, I like the idea they have of me more than I like the real me. The robots have won. And instead of dread and indignation, I feel understood. I feel held. I feel heard.
This story is from the March 25, 2023 edition of Brunch.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the March 25, 2023 edition of Brunch.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
Drawn of a new age
Anime heroes and heroines are finally growing up. They're chivalrous, cheeky and vulnerable. Here are our favourites from the last few years
There's lots to unpack here
Moving house is bittersweet. There's tons of decluttering to get through, to make room for new memories. Here are my tips
A stirring in our spirits
India drinks more whisky than any other country. But most of it has been flavoured neutral alcohol. The real stuff, made from grain, is now brewed locally, and has fans the world over. Pour a large one and cheer
Thank you, next!
How much can you decode from a man's dating bio? We got actor Alaya F to suss out a few profiles and tell us what how to spot a creep from a keeper via just a few lines
Small batch, big worry
Artisanal goods cost more. But they also stand for a different way of living and doing business. See how some of them are crafting change
Overcleansing is not a flex
Retinoids. Salicylic acid. BHAs. AHAs. There's only so much your skin can take. Ease up on your routine. Let natural skin be
Still waiting in the wings
We hum tunes in English, binge TV, spoken word acts and comedy in it. Why, pray tell, does theatre lag behind?
Whos your daddy, now?
They may be fictional but these 10 on-screen fathers are the real heroes
Call 911, it's getting icy
Driving the Porsche 911 Dakar edition is a good lesson on how the Scandinavians have perfected the art of driving on ice
99% perspiration, 1% vacation
Is it necessary to hustle for that muscle on a holiday? Why not stay active by exploring the town you're in instead? Does anyone in their right mind spend time on a treadmill while on holiday at one of the best hotels in the world?