Ask older generations what they think of when you say the word perfume and it's likely they'll conjure up images of light floral bursts in dainty spritz bottles or the natural fragrance wafting from a vase of flowers on the windowsill. But that was then, and this is 2023. Now, the pursuit of 'scent wellness' has forced the perfume industry to raise its game, with consumers demanding multitasking, life-hacking products.
Fragrances are redefining aromatherapy and tearing chapters from the books of medical research. Yes, these creations smell good, but perfumers are leveraging neuroscience to push things further and claim that fragrances have an impact on mental and emotional well-being, too. A new era of medi-scents also dubbed 'functional fragrances' is upon us, and they're being touted as quick ways to biohack your brain for better mood.
SCENTS OF CHANGE
Esta historia es de la edición July - August 2023 de Women's Health South Africa.
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Esta historia es de la edición July - August 2023 de Women's Health South Africa.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 8500 revistas y periódicos.
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