Set in the 'EVERYVERSE', a place that blurs the lines between digital and reality, with this campaign ONLY sets foot into a realm that merges disruptive fashion and digital technology, thus catering to the digitally native Gen-Zers of today. The face of the brand, Bollywood Actor and trendsetter Ananya Panday stars in the high-energy video that once again features the catchy soundtrack and puts a spotlight on the Gen-Z attitude of not wanting to settle for one thing and in turn wanting it all.
Styled in the latest statement pieces from ONLY, Ananya truly embodies the spirit of the quintessential ONLY girl who is aspirational, confident and edgy, and defines success on her own terms. With a neon-hued palette, the visual language of the film includes interplay of futuristic tech elements and cyberpunk-themed backgrounds. Inspiring young girls to celebrate their uniqueness and distinctiveness through self-expression while also celebrating cocreation and freely moving ideas, the campaign captures the multifaceted personalities of the Gen-Zers.
This story is from the November 2022 edition of Food & Health.
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This story is from the November 2022 edition of Food & Health.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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