Indonesian clothing brand SukkhaCitta derived its name from the native words meaning "happiness". Riadini-Flesch, was feeling when she left Indonesia to study as a development economist in the Netherlands, she "felt guilty, knowing it's not an opportunity most women in Indonesia have". She returned to her homeland with a mission: to change things in a way that would benefit everyone. Riadini-Flesch was alarmed by a pressing issue facing her country: the lack of a fair living wage for women in the textile industry.
Indonesia is one of the world's largest clothing manufacturers, but fewer than two percent of its garment and textile workers, the vast majority of whom are women, earn a living wage. "These women, working from home, are the most marginalised segment of the global fashion industry because their labour is outsourced through layers of middlemen," says Riadini-Flesch. In 2016, she set up SukkhaCitta, a "farm to closet" social enterprise that sells high-quality, traditionally crafted clothing on its website, as well as in a number of retailers.
In addition to the beautiful apparel SukkhaCitta offers online and in select retail stores, the brand has established craft schools where young women can learn traditional skills that will enable and empower them to perpetuate their culture. These schools not only teach craft and design, but also impart business skills and environmental stewardship to ensure sustainable supply chains. A number of them also offer a mentorship programme where more experienced artisans can take on young mothers as apprentices.
This story is from the Spring 2024 edition of World of Watches.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the Spring 2024 edition of World of Watches.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
BRAND ELEVATION
On the sidelines of Geneva Watch Days, Bulgari CEO JeanChristophe Babin talks about the challenges of having one brand identity across all categories, and tells us what he really thinks of watch fairs.
EVEN MORE HANDS
For the third year in a row, the collective WOW team shares the watches we ponied up for. As always, we include a couple of fantasy pieces and more than a few fails.
CONCEPTS AND CONSEQUENCES
What is the legacy of concept watches? What happens when the show is over and it is time to actually manufacture them? How do these ticking research labs translate into actual, wearable timepieces...if they ever do?
THE QUESTION OF SUCCESSION
In the watchmaking industry, a company’s longevity is oftentimes measured not in decades but in centuries. What then happens to a brand beyond its founders? We speak to three CEOs to answer this question.
LEAPS AND BOUNDS
The quest to add one day to a month every four years may seem like a mundane task in the digital age, but achieving this mechanically is anything but.
FLIP SIDE
Omega celebrates the first human flight orbit the moon with a new Speedmaster Dark Side of the Moon.
SNAPPING BACK
A powerful showcase for a one-of-a-kind constant force mechanism, the Girard Perregaux Neo Constant Escapement is now available for everyone.
GO FOR GOLD
Forty-five years after Piaget released its allgold Polo 79 luxury sports watch to critical acclaim, the maison revisits this iconic collection with a new ultra-thin movement.
CLEAR WINNER
Hublot's fourth collaboration with Takashi Murakami puts the artist's joyful flower motif at the centre of a bold new case design.
HISTORICAL TRIBUTE
Parmigiani Fleurier launches a new version of their Tonda PF Hijri Perpetual Calendar with a vivid green dial.
