Giorgio Armani: Paul, you started with your little shop in Nottingham, I started as a window dresser and then a buyer at La Rinascente [in Milan]. How did your experience on the shop floor shape your vision as a designer? For me, it was an invaluable asset, a call to realism that I still treasure.
Paul Smith: There’s nothing better than hearing what the customers are requesting, commenting on or criticising, and it does keep your feet on the ground – but then, over the years, I learned that you’ve got to get the balance right between attention-seeking clothes that you use for a catwalk or for publicity, and the clothes that pay the rent.
PS: I was wondering whether there was an important role model or mentor in your earlier life who guided your decisions, and helped you establish yourself as who you are today.
GA: My real mentor, supporter and sidekick in the business has been Sergio Galeotti, my business partner and the one with whom I started the company. Apart from talent, Sergio saw things in me that I didn’t. He pushed me to believe in my ideas no matter what, and helped in every way. Without him, there would be no Giorgio Armani enterprise. I owe him a lot and even though he passed away almost 40 years ago, he is still a presence in the house. His spirit and energy persist everywhere.
GA: And are there any designers you admire and look up to? I have always had a fondness for Coco Chanel and for Yves Saint Laurent. What about you?
This story is from the October 2022 edition of Wallpaper.
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This story is from the October 2022 edition of Wallpaper.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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