It is not every day we see a Swiss watch manufacture pay so much attention to the Asian, or more particularly the Southeast Asian market; but then again, it is not every day we hear a Swiss brand say that Asia is their largest market. Both statements however are true for the independently owned Swiss brand, Franck Muller, and the last two years saw a fantastic expansion in the region, first in Bangkok and now in Kuala Lumpur. To put a finer point on this, the boutique launched in Kuala Lumpur represents the flagship in Asia with a massive footprint of 1,887 sqft.
Inside, the boutique blends opulence with modernity and a sophisticated neutral colour palette combining Franck Muller’s signature navy blue and champagne gold accents. There are capsule-like showcases strewn about the boutique and even a hidden bar tucked into one of the corners of the boutique. It is all very reminiscent of yet another flagship boutique that launched for the region, the SHH flagship just a couple of metres away. We really cannot fault the similarities because the distribution of Franck Muller watches in the Asia Pacific region is done via a partnership with Sincere Fine Watches. We got a chance to sit down with Nicholas Rudaz, the CEO of Franck Muller to get an even better idea of how this partnership has been panning out, and what their combined strategy will be for the brand moving forward within Asia.
Last year Bangkok got a new boutique and now there is a new flagship boutique in Kuala Lumpur. Can this new push be attributed to the partnership with Sincere Fine Watches?
This story is from the Issue 72 edition of WOW Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the Issue 72 edition of WOW Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
Eureka!
Although yellow gold is perennially on the verge of being the next big thing, it has never been trendy. This might be because it has been trending all along...
Secret Signatures
The Breguet Classique 7637 is a delight for both the ear and the eye, being that it is a minute repeater. It also gives you something to feel in its fluted case band
Centralised Power
Longines presents a unique take on the humble power reserve indicator with its Conquest Central Power Reserve model
Heights Of Adventure
Luminox celebrates Bear Grylls' first ascent of Everest with a limited edition 3730 series watch
Warm Glow
German silver is inextricably tied with watchmaking in Glashütte, especially at A. Lange & Söhne. We explore the virtues of the alloy and learn why the manufacture is so committed to it
Better Tomorrow
The revised Rolex Oyster Perpetual Sky-Dweller opens new frontiers for the brand and represents unique opportunities for collectors
Celestial Complexities
From devising proxies to approximate a far more complex reality, to developing timepieces that do the same, we've always sought to simplify the ways we mark the passage of time. Blancpain's new perpetual calendar timepiece is, perhaps, the perfect microcosm of these efforts
Keeping It Real
Technology proves to be a solid tool for luxury watch brands in their fight against mounting cases of fake timepieces and watch thefts
Pure Mannerism
The Parmigiani Fleurier L'Armoriale pocket watch is a unique grand complication that is both a result of Michel Parmigiani's craft as well as a birthday present to him
The Unusual Suspects
With reality setting in for hype watches, we present our annual look at potential trendsetters of the (near) future. These also represent some of our forgotten favourites of 2023
