Innovative DECONSTRUCTION

Vogue Singapore interviews fashion designer Woo Kit, who delves deeper into his deconstructionist approach to his eponymous Malaysian brand, Kit Woo.

- HAYLEY RIKKE LEE

In the realm of Southeast Asian fashion lies a Malaysian label with expertise in deconstruction and a reputation for fashioning the unconventional. Enter Kit Woo, a visionary label meticulously crafted by its founder, fashion designer Woo Kit.

Woo’s journey into the realm of fashion began during his childhood, when he was living with his aunt who was a seamstress. She instilled in him an appreciation for the art of garment-making. Drawing inspiration from his transcontinental studies in Singapore and the US, Woo’s creative journey culminated in the birth of Kit Woo, a brand propelled by the ethos of deconstruction and reinvention through avant-garde silhouettes.

At the heart of his design philosophy is a profound reverence for the creative process, where each collection serves as a testament to his brand ethos of innovation and experimentation. Inspired by the avant-garde principles of Dadaism, his latest creations breathe new life into everyday objects, transcending functionality to evoke a sense of surrealism and wonder.

As the brand journeys on into 2024, Kit Woo remains steadfast in its commitment to local craftsmanship and innovation. With plans to expand production within Malaysia and Southeast Asia, it heralds a new era of sartorial excellence, as Woo tells Vogue Singapore.

Why was fashion design your calling?