true ORIGINAL
Vogue Philippines|December 2023 - January 2024
Gemma Cruz Araneta on her life in Mexico, her reluctant foray in modeling, becoming a public servant and cultural advocate, and when she's writing her next great book.
AUDREY CARPIO
true ORIGINAL

Gemma Cruz Araneta is still turning heads in her eighth decade. Standing 5'10" with a coiffed silver mane, she is easily the tallest, and most striking person in the room. Her very presence commands respect, emanating a knowing dignity distilled from years of living a life that can be described as wide-ranging and far-reaching, even colorful. She grew up with the greats looking over her shoulders: Filiomena Francisco, the first Filipina pharmacist, her mother the writer Carmen Guerrero Nakpil, and her uncle the diplomat-historian Leon Maria Guerrero. She calls Jose Rizal her great grand uncle.

Hailing from a distinguished family of letters, it must have come as a surprise that Gemma Guerrero Cruz would make a name for herself as a beauty queen-a move that behooved her uncle Leon to send a cable from Spain to his sister Carmen with the message, "Basta de barbaridades!" (enough of this nonsense!)

But she wasn't just another pageant contestant, Cruz Araneta became the Philippines and Asia's first international title holder when she was crowned Miss International in 1964, in Long Beach, California. Back then, she was aware of how pageants were being used as a geopolitical tool. Considering what was going on at the time the United States of America was trying to shore up support for a war in Vietnam-it seemed that an Asian candidate would have a good chance of winning the title.

This story is from the December 2023 - January 2024 edition of Vogue Philippines.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

This story is from the December 2023 - January 2024 edition of Vogue Philippines.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

MORE STORIES FROM VOGUE PHILIPPINESView All
AGAINST THE CURRENT
Vogue Philippines

AGAINST THE CURRENT

Zamboanga's DJ MEDMESSIAH is pioneering Mindanaoan voices in hip hop.

time-read
5 mins  |
May 2024
DRESSED IN MEMORY
Vogue Philippines

DRESSED IN MEMORY

In an industry where trends often dictate the narrative, JAGGY GLARINO takes control.

time-read
4 mins  |
May 2024
beyond the veil
Vogue Philippines

beyond the veil

Before her own atelier, AOUI REGALA sought to rewrite her story as a fashion designer through bridal wear

time-read
2 mins  |
May 2024
spirit in the sky
Vogue Philippines

spirit in the sky

Located farther up the mountain, THE DREAM WEAVERS HILL presents itself as a fitting gateway to the \"Home of the Living Treasures.\"

time-read
2 mins  |
May 2024
in tongue & IN PALATE
Vogue Philippines

in tongue & IN PALATE

The ports of ZAMBOANGA have shaped its people for centuries. In both FOOD and LANGUAGE, traces of culture from faraway islands can be felt until today.

time-read
3 mins  |
May 2024
METAL in the BLOOD
Vogue Philippines

METAL in the BLOOD

Tboli artist BUNDOS FARA has grabbed the brass ring with a Gawad sa Manlilikha ng Bayan.

time-read
3 mins  |
May 2024
the song of SONGS
Vogue Philippines

the song of SONGS

\"When I sing, the birds come and sing with me,\" says ROSIE SULA, Manlilikha ng Bayan awardee for Tboli chanting.

time-read
4 mins  |
May 2024
southern symphony
Vogue Philippines

southern symphony

Neal Oshima and Mark Nicdao on shared paths, dynamic collaboration, and taking honest photos of Mindanao.

time-read
5 mins  |
May 2024
SISTERS in SOUND
Vogue Philippines

SISTERS in SOUND

Aaliyah and Fatiha Bunyi of Morobeats on storytelling through music, authenticity, and their continuous pursuit for excellence in their craft.

time-read
4 mins  |
May 2024
SOUL SEARCHING
Vogue Philippines

SOUL SEARCHING

Since exploding onto the scene after a viral audition, KZ TANDINGAN has found both a voice and a hope, to speak her truth and to open doors for others.

time-read
7 mins  |
May 2024