How did Cocoon Fine Rugs start, and what sparked your joint venture into premier carpet design?
We started in 2009, when founder Ayush Choudhary was still completing his master’s degree in business from The London School of Economics. Having grown up amidst rug manufacturing in Rajasthan and exporting these beautiful rugs internationally, he stumbled upon the idea to make these beautiful rugs available locally to rug connoisseurs in India who were travelling overseas to purchase Persian/ Turkish rugs. All of these beautiful rugs were all manufactured in India and people were purchasing it at double the price from overseas. Ayush felt it was the best to make them available locally by starting Cocoon Fine Rugs, offering our fellow connoisseurs a taste of luxury within their reach.
Balancing life and business is tricky—any tips on navigating this duality, especially in the creative realm?
This story is from the International Couple Edition edition of Urban Melange.
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This story is from the International Couple Edition edition of Urban Melange.
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