This is the vision that drives Lokesh Mittal, the co-founder of Liqo, India's first and largest brick-and-mortar store chain for discounted electronics. From a small garage store with an initial capital of 50 Lakhs, Liqo has now become India's largest discounted electronics store with a presence in more than 10 cities, crossing a turnover of Rs. 70 Crores. In this exclusive interview, Mittal shares his story, vision, and strategies for success in a highly competitive market.
What is Liqo’s mission and vision? How does it differentiate from other brands?
Our vision at Liqo is to give a ‘Sapno ka upgrade’ to the lifestyle of Indian households by making branded electronics affordable. Our mission is to offer great savings, exceptional service, and a luxurious shopping experience to all customers by democratizing access to branded electronics. We understand the importance of convenience in today's fast-paced world and strive to offer our customers the flexibility to shop on their terms. Liqo stands out from other brands by offering a wide range of affordable consumer durables, ensuring that customers have access to high-quality products at an affordable price.
What inspired Liqo’s journey?
This story is from the May 2023 edition of Urban Melange.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the May 2023 edition of Urban Melange.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
Summer Beauty Problems We Can All Relate To
As soon as spring begins, the atmosphere becomes warm. At the same time, due to heat and increasing temperature, one has to face many challenges.
THE BMW IX XDRIVE50
REVOLUTIONIZING ELECTRIC MOBILITY IN INDIA
TAKING UNIQUE ARTWORKS TO THE WORLD
Art in your surroundings helps you relax and concentrate at the same time.
EXPERIENCE ARABIAN ELEGANCE AT FAIRMONT DUBAI
Located in the vibrant heart of Dubai's central business district, Fairmont Dubai stands as an iconic symbol of luxury and elegance.
PLANET AYURVEDA FOR FATTY LIVER
The liver is the engine of the body, playing a major role in digestion and the maintenance of numerous metabolic functions.
ELEVATING AESTHETIC EXCELLENCE
UNVEILING EMFACE, EMSCULPT NEO, AND EXION RF AT ANTICLOCK CLINIC AND MEDISPA, MOHALI
VISIONARY SIKH ENTREPRENEUR IT'S ALL ABOUT VALUES AND SUCCESS
Pardeep Singh Mundi is a visionary entrepreneur and President of Ludhiana Central JCI in 2024.
BREAKING BARRIERS:FROM DREAMS TO REALITY
A dynamic individual embodying various roles like entrepreneur, wife, mother, fashion designer, influencer, and philanthropist.
CRAFTING CREATIVITY WITH CULTURE
At the helm of Media Talkiez is Guneet Partap Singh, a visionary entrepreneur whose journey in the advertising realm is as inspiring as it is transformative.
BALANCING FASHION & PASSION FOR CRICKET IN THAILAND
Harinder Singh is a visionary entrepreneur who seamlessly navigates dual roles as Managing Director of Harry's Boss Collection and CEO of Bangkok Cricket Association