In a market largely dominated by electronic giants like Croma and numerous distributed stores, LIQO stands out as a game-changer, serving both online and offline customers with a diverse range of selection, blending brands available through digital platforms and traditional brick-and-mortar outlets.
THE TRAILBLAZING JOURNEY
The journey of LIQO began as a response to the evolving landscape of electronic retail in India. The rise of online portals like Amazon in 2016-2017 forced traditional stores to leave products idle on the shelves, increasing inventory management expenses. That’s when Gaurav Garg, the Director and Chief Operating Officer at LIQO identified the gap and decided to propose an innovative solution. With an educational background in mechanical engineering from Thapar University and a network of connections with online giants and direct brands, Gaurav was well-equipped to launch this endeavor.
This story is from the Anniversary Edition 2023 edition of Urban Melange.
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This story is from the Anniversary Edition 2023 edition of Urban Melange.
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