EXPLORING THE WORLD OF TALWARSONS THE MASTERS OF FINE JEWELLERY

In the glittering world of jewellery, one name shines particularly brightly –Talwarsons. With an illustrious family legacy spanning eight generations, Dhruv Talwar brings a fresh perspective and unwavering passion to the age-old craft.

The brand’s journey is a captivating blend of tradition and innovation, where they seamlessly marry the artistry of fine jewellery with the demands of the modern era. In conversation with Dhruv, we explore his unique insights into the jewellery industry, the rich heritage of his family, and the captivating vision that drives Talwarsons forward.

What is the significance of Jewellery in your family? 

Jewellery holds immense significance in our family's history and heritage. We have a remarkable legacy in the jewellery business that spans eight generations. Our family's involvement in the world of jewellery dates back to the year 1954 when our ancestors were pioneers in introducing jewellery to the city. However, our journey with jewellery commenced even earlier, as we were actively engaged in crafting and trading jewellery in villages in and around Gardiwala, Punjab. This rich history underscores the deep-rooted connection our family has with the art and craftsmanship of jewellery.

How has Talwarsons evolved in terms of craftsmanship and business over all these years?

We have consistently focused on offering the best quality and a wide range of products, sourcing them from different parts of India and across the world. Our production facilities are strategically located to ensure we deliver the finest in the industry. In terms of business, our forward-thinking vision is evident in the complete revamp of our store. It's not a traditional jewellery store; it's a concept store designed with a strong emphasis on Visual Merchandising (VM) to provide a unique and engaging shopping experience.

What sets your brand apart from the rest in the industry?