EMPOWERING HOMES: LIQO'S AFFORDABLE ELECTRONICS JOURNEY
Urban Melange|August 2023
Imagine a world where every Indian household has access to high-quality, branded electronics at prices that won't break the bank.
EMPOWERING HOMES: LIQO'S AFFORDABLE ELECTRONICS JOURNEY

This is the vision that drives Team Liqo, India's first and largest brick-and-mortar store chain for discounted electronics. From a small garage store with an initial capital of 50 Lakhs, Liqo has now become India's largest discounted electronics store with a presence in more than 10 cities, crossing a turnover of 70 Crores. Let’s hear Liqo’s story, vision, and strategies for success in a highly competitive market.

What exciting offerings does Liqo bring to the table?

Liqo is the haven of discounts! We pride ourselves on offering a delightful shopping experience with a wide range of discounted home and kitchen appliances like LED’s, Washing Machines, Air Conditioners, Bluetooth Speakers, Microwaves and Refrigerators for every household, budget, and need. From cutting-edge LG, Samsung, Hitachi, Toshiba, Voltas products to other leading local brands like MI, Compact and Nokia, we bring you the best in quality and affordability, making your dreams of a well-equipped home a reality.

Describe Liqo’s founding journey.

This story is from the August 2023 edition of Urban Melange.

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