PGI announces the sixth edition of Platinum 'Season of Love' retail initiative in India

Platinum Guild India (PGI) has announced the sixth edition of its flagship retail initiative - Platinum Season of Love. A retail trade activation initiative, the month-long programme will kick off from May 1st - June 1st, 2023.

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Last year the Platinum Season of Love' saw over 1400+ stores from across 300+ cities reporting a 102% growth in platinum jewellery sales in the country. Over the years, this initiative has helped drive a significant increase in demand for platinum jewellery sales, as well as driven higher number of footfalls at retail partner stores. Driving on the success of the five previous editions, over 1500+ number of stores are expected to participate this year. With renewed energy and excitement, PGI India along with the support of its robust network of retail partners aims to make this initiative even bigger and to bolster the overall consumer retail demand for platinum.

Vaishali Banerjee, Managing Director, PGI-India expressed her thoughts on the Platinum Season of Love, sixth edition stating, "With an overwhelming response for Platinum Season of Love from our retail partners last year, we are thrilled to announce the latest edition of one of our biggest retail activation programme. At PGI, our focus has always been on placing the consumer at the forefront, and this initiative is a result of our strategic partnership with retail partners to drive consumer engagement and further strengthen the consideration of platinum jewellery amongst consumers. We are grateful for the support of our partners to drive the growth momentum for platinum jewellery and make Platinum Season of Love bigger and better year-onyear."