HERZOGENAURACH, Germany, November 16, 2022 - adidas Originals unveils a limited collection of blockchain-based virtual wearables, released as non-fungible tokens (NFTs) on adidas.com/metaverse.
Representing the brand's first NFT collection of wearables, which is a new, interoperable product category adidas calls "Virtual Gear", the launch accelerates adidas Originals' drive towards strengthening its community-based, member-first, open metaverse strategy.
Revealed following a teaser campaign with the adidas Discord community and available within the wallets of existing Phase 2 Capsule NFT holders.
the 16-piece collection is a creative and cultural milestone in the brand's history - tying together past and future, virtual and physical, communities and creators, culture and identity.
Speaking on the launch, VP of the adidas /// studio (Three Stripes Studio'), Erika Wykes-Sneyd said, "We're laying down a marker in this new age of originality - one that unquestionably serves the community, heroes the purveyors and collectors of emerging style and culture, benefits the value creators, and supports the diversity of expression and utility that blurring virtual worlds has allowed us all to explore.
Wykes-Sneyd continued, "I love the opportunity this collection represents for our most engaged community of holders.
This story is from the December - January 2023 edition of Shoes and Accessories.
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This story is from the December - January 2023 edition of Shoes and Accessories.
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