Responsible Retailer TRENDS FOOTWEAR

Kumar Nitesh, CEO of Reliance Retail Limited Footwear Business turns around the footwear business which embodies brands Trends Footwear, Reliance Footprint, Payless, Lee Cooper and Catwalk in its portfolio and he is primarily focused on delivering outstanding customer service

Nitesh explains, “Our partners operate in various sectors, including retail, manufacturing, supply chain, wholesaling, and consumption. However, we always remain in the background, supporting the brands, rather than being at the forefront.”

While the central focus of the company involves procuring and negotiating products for various brands, Nitesh mentions that they are also expanding their operations to include private label management and data management divisions.

On Imperatives for the Retail Industry

Nitesh states “Although the core principles remain the same, customers’ demands have escalated significantly, and as retailers we must actively respond to this situation. At Trends footwear we are seizing the chance to attract new customers by applying insights gained from the previous year and allocating resources to develop effective approaches for serving customers excellently, regardless of their shopping preferences.”