In the time when curfews, tracksuits and cancelled plans reigned, luxury American fashion house Coach was on the verge of something great – and it wasn’t planned. With nowhere to go, housebound shoppers turned to social media to flaunt their online “lockdown purchases”, and among the blushes and activewear jackets was a handbag that has since outlasted its viral comrades.
The people had decided and an It-bag was born. A search today for Coach’s Tabby handbag on TikTok indicates how much it has become a sartorial favourite since its debut in autumn 2019, with the hashtag “coach tabby bag” clocking up more than 63 million views.
This story is from the May 2023 edition of Marie Claire Australia.
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This story is from the May 2023 edition of Marie Claire Australia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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