It is not revelatory to say that fashion is obsessed with chasing youth. Inherently quick to change, the fashion industry is subservient to its youngest consumers to inform on social and cultural trends, which aids in determining new styles and shifting buying behaviours. However, youths have never bore more influence on fashion than the scale at which Gen-Z has a generation that is slowly coming into its own as they enter the workforce.
Comprised of those born between 1997 to 2012, Gen-Z accounts for approximately 31 per cent of the world's population. They possess the highest purchasing power of their age group than at any other time in history. With no experience living in the analogue world and formative years steeped in widespread social movements, the climate crisis and a global pandemic - Gen-Z are ushered into a new era of "realism".
It changes a lot of things in fashion. For instance, the final trend report of Men's Folio released in the September '22 issue investigated the relevance of trends in fashion and uncovered a crucial shift in fashion consumption. With the advent of platforms such as TikTok, trends have a shorter life cycle that relegates their utility - resulting in the lesser need for a dominating trend - and the differentiating way Gen-Z tends to adapt trends into their styles contributed to an inversion of the design process. Trends are now moving upwards onto the runway and directly to brands and retailers instead of trickling down to the consumer.
This story is from the March 2023 edition of MEN'S FOLIO Malaysia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the March 2023 edition of MEN'S FOLIO Malaysia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
Studio of Creativity
Bvlgari unveils the Bvlgari Studio in the heart of Seoul, where the maison's iconic B.zero1 shines as a symbol of cutting-edge spirit and creativity.
Two-Tone
From the classic gold and silver execution to new-age alchemy mixand-match, watchmakers are giving two-tone watches a new definition.
Revered Heritage
During the Longines 2024 Press Meeting in Bangkok, Men's Folio caught up with Longines CEO, Matthias Breschan, to talk about the 2024 novelties that showcases its rich history and exceptional expertise.
Heavy Duty
Sheathing oneself in adornments is a practice as old as time. But when sported by a new generation, the hard-shell decoration of the flesh and bone creates new life and new meaning in the art of decorating oneself.
A World of Our Own
Well into their idol crusade, ATEEZ has hit the jackpot time and again. Before their history-making Coachella stage and new world tour, Men’s Folio sits with MINGI, WOOYOUNG, YEOSANG and YUNHO of ATEEZ in an exploration of their journey, their destination and the friendships they have made along the way.
A Road Never Travelled Before
One year after debuting, xikers, are bent on making sure they stay on the right path no matter which road they take.
Heroic Vision
Louis Vuitton's Super Vision opticals are set to be the maison's next hero product.
The Way Around It
If the New Look for women in the 1950s was heralded by cinched waists and exaggerated shoulders, artistic director Kim Jones makes feminine intricacies as the New Look for men today.
Art de vivre, Even While In Seoul
Even while Seoul is packed with in culture, the Sofitel Ambassador Seoul is magnificent in its ability to imbue the French way of living with its impressive Parisian-styled spaces and culinary offerings that does not feel out of place in one of the city’s most defining districts.
Rosy Posy
Indulge in the allure of \"Queen of the Garden\" with Belaire Rosé.