There is something incredibly infectious about TCIL deputy chairman and managing director, Glenn Tan’s demeanour. It could be his warm smile or perhaps the sharp black suit he donned on the morning of day-one Singapore Motorshow 2023. Perhaps, it was the radiance he exudes in his presentation that reflects the values of Subaru. All eyes were on him as he was about to unveil the Solterra SUV — Subaru’s first all-electric EV — the legendary WRX and WRX Wagon, and the Forester e-Boxer Hybrid GT Edition. There was so much to unpack from these new releases, but one feature that grasped the certainty of every motor head in the gigantic hall was the top-notch safety attributes these new models had to offer. Safety has long been at the heart of Subaru as every introduced model was touted as the least susceptible automobile in any condition — and that is major! Keeping his presentation concise, Tan let the individuation of the models speak on its own accompanied by arresting visuals and Subaru’s professionals. We catch up with the man of the hour to learn more about Subaru’s horizon, the many opportunities the brand hopes to leverage on and everything else in between.
In your opinion, what is the core value of Subaru and why is it so important for consumers?
The core value of Subaru is Autonomous Safety because it is a key factor in ensuring the safety and the well-being of its customers comes first. The focus on safety has helped to establish Subaru as a trusted and reliable brand that sets it apart from the rest. This is especially important for consumers because it gives them peace of mind while driving and knowing that their vehicle is equipped with safety features designed to protect them in the event of an accident. This is what Subaru strives for — an accident-free future.
This story is from the March 2023 edition of MEN'S FOLIO Malaysia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the March 2023 edition of MEN'S FOLIO Malaysia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
Time Splitter
The TAG Heuer Monaco's latest incarnation at Watches & Wonders Geneva personifies Haute Horlogerie D'Avant-Garde.
One More Dance
Dior heads to one of Venice's most important bays for the Naumachia Ball, designed as the maison's third tribute to the glorious Italian city.
Life, In A Slow Dive
Despite the contradictions and opposing forces acting against Slowdive, the shoegaze pioneers have reunited a little more comfortable in their skin, a little surer in their voice, lifting their chins up a little higher to look into the bright-eyed, blissed-out audience that stand beyond their feet.
Turn A New Leaf
ZEGNA documents its essence in Born in Oasi Zegna: The Book-a vessel for legacy, a conduit for conversation through time, and a plethora of nature's amusements to inspire generations to come.
Setting The Scene
The introduction of the M Social brand in Europe makes staying at century-old European hotels anything but a stuffy, old-fashioned experience. Their secret? A refurbishment in 2021 that has varnished historical, opulent spaces for the interest of the youth, as seen at M Social Hotel Paris.
Italian Decadence
For its second instalment of Kingdom Collection, Royal Salute pays tribute to the magnificence of Italy.
Razor Thin
Piaget demonstrates their technicity in ultra-thin watchmaking with the Piaget Ultimate Concept Tourbillon.
Grade 2x-5
Bell & Ross renders the Bell & Ross BR X-5 with a monochromatic black and grey take.
Nature's Affinity
Grand Seiko's dressy variant of the much-loved \"White Birch\" materialises at Watches & Wonders Geneva with an alternate dial motif.
In Conversation With Laurent Lecamp
Montblanc Watch Division managing director Laurent Lecamp dissects the underlying message of this year's novelties.