Beyond telling time, watches are time capsules. Why so? Consider this: the oldest watch brands came into existence in 1735, while Be to the Federation of the Swiss Watch Industry-dated two centuries earlier in 1541. In that respect, watches encapsulate tales of lore and history and are the physical embodiment of innovation and technical know-how. For the TAG Heuer Monaco, it was the first square cased, water-resistant, automatic chronograph that revolutionised watchmaking when it launched in 1969. Coupled with a watch named after the prestigious Monaco Grand Prix and gracing the wrists of racing legends such as Jo Siffert, Jochen Rindt and close friend of the brand, actor Steve McQueen, the TAG Heuer Monaco shot into icon territory in double quick time. This year marks a new chapter in the TAG Heuer Monaco history books as the watchmaker strips back the icon to reveal the TAG Heuer Monaco Skeleton.
This story is from the August 2023 edition of MEN'S FOLIO Malaysia.
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This story is from the August 2023 edition of MEN'S FOLIO Malaysia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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Time Splitter
The TAG Heuer Monaco's latest incarnation at Watches & Wonders Geneva personifies Haute Horlogerie D'Avant-Garde.
One More Dance
Dior heads to one of Venice's most important bays for the Naumachia Ball, designed as the maison's third tribute to the glorious Italian city.
Life, In A Slow Dive
Despite the contradictions and opposing forces acting against Slowdive, the shoegaze pioneers have reunited a little more comfortable in their skin, a little surer in their voice, lifting their chins up a little higher to look into the bright-eyed, blissed-out audience that stand beyond their feet.
Turn A New Leaf
ZEGNA documents its essence in Born in Oasi Zegna: The Book-a vessel for legacy, a conduit for conversation through time, and a plethora of nature's amusements to inspire generations to come.
Setting The Scene
The introduction of the M Social brand in Europe makes staying at century-old European hotels anything but a stuffy, old-fashioned experience. Their secret? A refurbishment in 2021 that has varnished historical, opulent spaces for the interest of the youth, as seen at M Social Hotel Paris.
Italian Decadence
For its second instalment of Kingdom Collection, Royal Salute pays tribute to the magnificence of Italy.
Razor Thin
Piaget demonstrates their technicity in ultra-thin watchmaking with the Piaget Ultimate Concept Tourbillon.
Grade 2x-5
Bell & Ross renders the Bell & Ross BR X-5 with a monochromatic black and grey take.
Nature's Affinity
Grand Seiko's dressy variant of the much-loved \"White Birch\" materialises at Watches & Wonders Geneva with an alternate dial motif.
In Conversation With Laurent Lecamp
Montblanc Watch Division managing director Laurent Lecamp dissects the underlying message of this year's novelties.