Since its founding in 1948, how has Longchamp evolved?
Well, Longchamp has been through many phases. I think we, the company, has been able to adapt to its time and remain contemporary at every moment of its life. The company started with accessories for men, such as pipes covered with leather. The leather has already been there from day one, but it was used in a very different way-it was used to embellish and make cigarette cases, pipes, tobacco pouches, and ashtrays more luxurious. Then slowly, we started making other products such as wallets, coin purses, and bags for men. It was only in the late '70s with the launch of ladies' bags that the brand started to have some female customers, and now ladies are our number one customer. Aside from leather goods, the brand has also expanded and evolved into fashion in a broader sense, with ready-to-wear and shoes. So from luxury leather pipes to shoes, dresses, and eyewear... it has been a journey.
Being a family business, how is Longchamp different to other players in the market?
I think, one important difference is that we are a family business, so it gives the brand a certain authenticity, integrity, and interest for things that are more long-term. We are not under pressure to deliver results in the next quarter like some other more finance-oriented companies. If you have private equity and are in the stock market, you need to deliver results every quarter you need to satisfy your stockholders, and so on. For us, it's more about looking at the next generation and having a long-term view.
This story is from the August 2022 edition of Harper's Bazaar Malaysia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the August 2022 edition of Harper's Bazaar Malaysia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
In the heart of SUKKHACITTA
We get up close and personal with Rolex Awards for Enterprise Laureate, Denica Riadini-Flesch, on her expansive vision of her \"farm-to-closet\" brand, Sukkha Citta, and how winning the Rolex Awards will enrich the lives of the artisans and farmers in her homeland and across the globe.
IN CONVERSATION WITH Nazhan Fikri & Khabir Roslan
We paired two emerging Malaysian artists for an interview, allowing them to delve into each other's artistic worlds.
Liquid COURAGE
Experience the epitome of opulence and suaveness with the latest spirit in town, Belvedere 10.
Under ONE ROOF
Louis Vuitton unveils LV The Place Bangkok at Gaysorn Amarin, offering a new destination concept with an immersive exhibition, café, store, and restaurant.
Crème de la crème
Refined furnishings, eye-catching accents and extravagant proportions reign supreme at the interiorarchitect Dara Huang's Chelsea home.
LIGHTS, CAMERA, PASSION
Korean actor and heartthrob Lee Min Ho talks about the difference between Hollywood and Korean productions, taking on as many roles as possible, and why he's saving the Northern Lights for later.
CHRONICLES of a model
In an exclusive interview with Harper's BAZAAR Malaysia, Atikah Karim, Malaysia's celebrated model, recounts her remarkable journey from humble beginnings to international fame. Her inspiring story sheds light on her struggles, triumphs, and the relentless pursuit of a dream that propelled her onto the global fashion forefront, all while staying true to her Malaysian roots.
Feminine CHARM
TAG Heuer expands on its offerings for women with three new TAG Heuer Carrera Date timepieces.
Beauty & SUBSTANCE
The RM 07-01 Automatic Ladies watch collection from Richard Mille is a timeless ode to high design and technical ingenuity.
Out of this WORLD
Omega adds some cosmic wonder into its celestial-inspired Constellation watches.