WE CREATED THE BRAND BECAUSE… we needed innovative textures and formulations that we didn’t see in the market, like our Matte Lip Balm — which is a play on contrasts because of its hydrating properties, but with a blurred finish.
AS TWINS… we were born business partners, so the synergy comes very naturally. Whenever one of us disagrees about one thing, we will listen to each other’s takes and agree to go one way or another.
WHEN WE THINK ABOUT OUR USERS… we think about how they go about their day, like whether they have time to go home for a makeup change, or what they want their counter to look like and how magnetic stacking helps with that, and vice versa.
OUR ETHOS OF BEING MINIMAL OPTIMAL… means we’re not compromising the aesthetic for the function.
BEAUTY IS… for everyone. We want people to feel like they can make mistakes, and use our products easily, no matter their experience level or familiarity with the beauty space.
This story is from the May 2023 edition of ELLE Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the May 2023 edition of ELLE Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
Destination Vuitton
Louis Vuitton transforms its new Bangkok store into an immersive lifestyle destination and multifaceted luxury experience.
Ahead Of The Curve
Dior's new backpack blends canny craftsmanship with innovative versatility.
The Real You
Set in a vibrant virtual universe, Coach's latest campaign tells a story about authenticity.
Girl Power
K-pop group STAYC embodies a "Teenfresh" appeal that sends an uplifting message of self-love and authenticity. We caught up with the six-girl band right after their concert in Singapore in this ELLE Singapore exclusive.
To The Château!
Roger Vivier melds classic heritage with contemporary flair for its spring/summer 2024 collection.
On The Road
TISSOT's new PR516 chronograph is a great gift for when your significant other has been a good boy.
Dancing With V-Reality
Creative visionary Blanca Li brings together dance, technology and fashion in a one-of-a-kind virtual reality live performance show-CHANEL couture included.
ON THE Scent
The nose is a peculiar thing; fickle, peculiar, and hard to please. But when a delightfully enchanting scent radiates through the air, we can't help but follow its lead. Here are some fragrances that have us bewitched.
IN Conversation
Can poetry and romance thrive in our fast-paced digital age with three-second attention spans? Charmaine Ho finds out through her chat with Van Cleef & Arpels president and CEO Nicolas Bos that they can-and they have.
To the MOON and BACK
Omega's new Constellation Meteorite collection delivers piece of the universe into your hands.