How did it feel to see Guneet Monga wear the Rouka saree to the Oscar Luncheon 2023?
It came as a pleasant surprise! We knew there was a month long promotion planned and that Guneet would be wearing our product to one of the events but to see her sporting the saree for the Oscar luncheon was heartening. The fact that she won the Academy award makes it even more special as we know how hard she has worked to get to the top. It is great to have someone like her wear Rouka as she symbolises modern day women who are intellectual, independent and empowered everything the brand stands for.
What was it like designing for Guneet Monga?
Guneet's stylist Manisha Melwani was very clear that she wanted to use our elephant motif saree in its true form so we made sure it is hand woven cotton from Kerala. It had to be symbolic and rooted in Indian tradition. Since we do nature inspired narratives, we already had a saree from our collection that fit the bill but we just needed to tweak it a bit and design the blouse to glam it up for the Oscars. The product was designed and shipped out in just three days.
Rouka is turning ten this year. What do you think has been your biggest learning?
This story is from the April 2023 edition of PROVOKE Lifestyle.
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This story is from the April 2023 edition of PROVOKE Lifestyle.
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