It all started when Lakshmi decided to accompany her family to an Ayurveda Resort. The beautiful resort by the beach was surrounded by coconut trees and she noticed that the housekeeping staff were regularly discarding coconut leaves as a part of their cleaning routine. Being the creative bee, she offered to make brooms using these discarded leaves and the hotel personnel were happy to oblige. To give it an extra edge, she wove a thin piece of cloth into the outer layer of sticks thus creatong a pattern. Once pictures of her creation were shared on social media, her product garnered a lot of attention and soon they were umpteen requests for it. She saw the golden opportunity taking shape for women of low income groups to work from the comfort of their homes. Thus the seeds were sown for project Choolala’. Chool’ means broom in Malayalam)
This story is from the March 2023 edition of PROVOKE Lifestyle.
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This story is from the March 2023 edition of PROVOKE Lifestyle.
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