For Anmol Vaswani, there's nothing like the sweet feeling of being on vacation. She lives and breathes this incessant wanderlust through her jewellery brand, Love Letter; a fun, frisky label that retails ethically-created, beaded necklaces, earrings, rings, and bracelets with colourful, tropical tones.
What truly makes Love Letter tick is just how laidback it looks and feels; the bright and beachy pieces relive and revive some of those timeless 90s vibes. "I run away from anything that looks too designed. I prefer things to look and feel relaxed, comfortable and mostly nonchalant. I feel design should be purposeful but shouldn't try too hard - it should look effortless even if a lot of effort has gone into it," reveals Anmol, who has poured much of herself into the brand. Despite a challenging start in the midst of the pandemic, today, the brand has expanded its footprint beyond its own website, to boutiques and curated stores in Mumbai, Goa, Alibaug and Texas.
This story is from the July - September 2022 edition of The Sindhian.
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This story is from the July - September 2022 edition of The Sindhian.
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