Like most big tech companies, Amazon collects large amounts of data on its users, in part for the purpose of targeting ads and training its Alexa voice models.
Look in the right places, though, and you can minimize or prevent much of this data collection, or even opt out of Amazon's targeted ads entirely. If you're an Amazon customer in any capacity, it's worth taking a minute to sweep through the company's labyrinthine privacy menus and put some limits on the powers of its vast data collection apparatus.
1. OPT OUT OF AMAZON’S TARGETED ADS
First, visit Amazon’s Advertising Preferences page (fave.co/3GHUBbW) and select “Do not show me interest-based ads provided by Amazon.” This will prevent the items you buy on the site from creepily following you around the web.
This story is from the May 2023 edition of PCWorld.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the May 2023 edition of PCWorld.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
5 Compelling Reasons to Buy a Windows Laptop Instead of a MacBook
MacBooks are powerful and chic. That's also true of many Window Notebooks - And they have other advantages that MacBook can't counter.
5 tips to make Gmail more secure
Bank statements, contracts, tickets, love letters…most things in this world can be sent via email, and protecting your email is extremely important.
TunnelBear VPN: It's just right for beginners
Come for the bear puns, stay for the security.
Contour SliderMouse Pro: This mouse saves your hands
Unusual ergonomic mouse is here to save your hands
Woohoo! You can get a Raspberry Pi again
Availability hasn't completely recovered, but it's looking much better already.
Microsoft begins pulling the plug on Cortana
Cortana probably won't live for much longer.
Norton's free Al-powered Genie tool helps you spot online scams
Not sure if the message, email, link or social media post you've received is a scam? The Al-powered Norton Genie is designed to help.
Google now alerts you if your contact info appears online
Better decades late than never.
Microsoft 365 makeover: Office docs are getting new default look
Significant changes are coming to your Office documents with Microsoft 365's new default theme.
Smart Answers: GenAl tool makes it easier to find the info you need on PCWorld
Smart Answers puts you in the driving seat for content discovery.