Vision Pro is Apple's weirdest and riskiest product in years-and it shouldn't stop there
Macworld|June 2024
When Apple says yes instead of no, great things can happen.
JASON SNELL
Vision Pro is Apple's weirdest and riskiest product in years-and it shouldn't stop there

No matter what you think of its future prospects, we can all agree that the Apple Vision Pro is weird, right? One of the world's most powerful companies has spent a decade preparing to ship a new product and platform that's embodied in a $3,500 VR headset that lets you use apps in 3D space.

After a decade of steady and boring iteration, Vision Pro is...not that. And I love it.

Apple is so disciplined and conservative with its product choices and has largely benefited from that tendency. Pretty much every hardware product Apple ships sells in such great numbers that it makes it awfully hard to experiment in public. (The Sony-made displays in the Vision Pro are available in such limited supply that Apple won't even be able to sell a million of them in the first year, which is probably just as well since the product is very much a version 1.0; fave.co/3vIDfPS.)

While I admire the great care Apple takes before it brings a product to market, I do sometimes think that the company is missing out on some potentially great products because they're not willing to get weird and risk failure. Consider the original MacBook Air (fave.co/3JFZKMI), which was deeply weird but led to a second-generation model that became the template for Apple's laptop design for the next decade!

The technology already exists today for Apple to create some wild stuff, the likes of which we've never seen from the company. The Vision Pro has broken the seal. Let's get weird, Apple.

KNOW WHEN TO FOLD'EM

For the iPhone and iPad, one clearly weird direction is foldable screens. Numerous reports suggest that Apple's been playing with folding screens internally for years, but unlike some of its competitors, it's never been willing to ship a folding product. Maybe it's time to give that a try.

This story is from the June 2024 edition of Macworld.

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This story is from the June 2024 edition of Macworld.

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