Business cannot grow when people become penniless. Companies that can read people's minds and how to satisfy them succeed. They build a firm position even when one segment slows down if the market is hugely populous. Companies like ITC target all classes of people with a footprint in a vastly diversified market. Ultimately, its focus on reaching more people with new products helps it resist fatigue. The digital business calculates growth potential based on how many people hit the internet. The size of the population plays a pivotal role in the success of every business.
Until the mid-90s, the European economic superpowers, the US and Asian giants, did not give any attention to India, then the second most populous nation and a country on the list of poor nations. The second largest population, after China, wasn’t India’s attraction then. The scope of growth in per capita consumption of everything did not attract anyone. No analyst could foresee India as an emerging economy on its strength of population and demographic advantage. Yet, by that time two multinational majors like Procter and Gamble and Unilever India (then named Hindustan Lever) could build their world’s largest customer base, silently celebrating India’s population growth.
This story is from the October - November 2023 edition of UNIQUE TIMES.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the October - November 2023 edition of UNIQUE TIMES.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
Abdul Gafoor: A Luminant Odyssey
In today’s competitive market landscape, brands call the shots and business houses do not leave a stone unturned in their efforts to push their brands to stay ahead in the race.
Advocate AP Vasavan: Justice Meets Humanity
Among the rare class of legal professionals who place humanity, justice and honesty on an equal footing along with law, Advocate AP Vasavan of the High Court of Kerala deserves special mention.
How is Cholesterol Related to Increasing Risk of Stroke?
Cholesterol is a waxy substance that contributes to the buildup of deposits, known as plaques, within blood vessels.
Oppression And Mismanagement In Indian Corporate Law Jurisprudence A Few Aspects
The Companies Act, 2013 (“the Act”), was enacted with the primary objective of ensuring transparency, accountability, and protection of stakeholders' interests, incorporates provisions addressing oppression and mismanagement within companies.
Vit-B12: The Missing Piece in Your Health Puzzle
B12 deficiency is one of the most common nutrient deficiencies among Indians.
Two Monologues Do Not Make a Dialogue!
“The single biggest problem in communication is the illusion that it has taken place.”
Toenail Fungus, Beware: Household Hacks for Healthy, Happy Feet!
Toenail fungus, also known as onychomycosis, is a condition that can make your nails look unsightly and cause discomfort.
Tulum Tales: Unveiling the Mystique of Mexico's Coastal Gem
Tucked away on the Yucatán Peninsula's eastern shore, Tulum is a hidden gem that epitomises peace and unspoiled beauty.
Porsche Taycan Cross Turismo
On the face of it, I shouldn’t like this car. Porsche makes some of the best engines in the world and this one hasn’t even got one.
On Managing Leadership Transitions - Navigating the Winds of Change
Leadership transitions are pivotal moments for any organization, marking periods of both opportunity and uncertainty.