As an agent, how do you navigate both sides of the coin? After all, you want to net the best results for your client regardless of which side of the closing table they're on. To fortify your approach to a heated bidding war, here are a few ideas and insights to better clue you in on the perspectives of buyers and sellers alike.
Buyer's Perspective: Emotions Running High? Channel it.
When the market is booming, buyers feel the pressure especially when affordable inventory is limited. This can create stress, feelings of hopelessness, and impulsivity. As an agent, how do you channel this emotional energy into something positive? Consider asking buyers to put those anxieties and high hopes onto paper. Have buyers outline who they are, why they're inspired to buy a home at this juncture in their lives, and how they see their lives unfolding once they become a homeowner (or repeat homeowner). Think of it as a letter of intent. Buyers benefit from taking abstract fears and dreams and articulating them on paper. Likewise, this document can serve as a valuable tool during a bidding war. Letters like these can help sellers with multiple offers make a personal, emotional connection with a particular buyer.
Sellers Perspective: Manage expectations.
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Email marketing is a cost effective and straightforward method of getting your name and services in front of clients with just a few keystrokes.
Concierge Care: Services that Lure Clients and Transform Your Reputation
It's a no-brainer: customer service is central to success in the real estate industry. While properties may be the product, this industry really revolves around people and the relationships you cultivate along the way.
How to Cut Down on Digital Distractions and Up Your Productivity
As a real estate professional, staying tethered to your phone and computer are likely par for the course. When your office is on-the-go and you're fielding round-the-clock questions from clients, it's only natural that you'll be drawn to your phone for professional updates. From refreshing your inbox and engaging with clients on social media, to drafting email blasts and coordinating with colleagues by text message-it can feel impossible to untangle yourself from the worldwide web.
Keeping in touch - HOW TO STAY IN YOUR CLIENTS' LIVES FOR THE LONG HAUL
One sign of a great real estate agent is there long list of loyal client following. Part of achieving a great referral base is being a great realtor during the transaction. But, that's only half of the work. To truly be your client's realtor for life and keep them coming back to you as well as referring others to you, you have to stay in their lives past the transaction. Keeping in touch with your past clients can be one of the most important parts of your business, and one that many realtors tend to push to the wayside.
NICOLE ANDERSON
Top Agent Nicole Anderson became a licensed broker in 2022. She has consistently become a Multi-Million Dollar Producer at Ramsey Realty Group, with an average sales volume of $20 million a year.
Incorporating Charitable Giving in Your Real Estate Practice
Contributing to a worthy cause is a noble and meaningful endeavor, but it also presents positive byproducts for the giver: tax write-offs, name recognition in the community, and the ability to expand your network.
